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      PostPress

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      Print Decorating, Binding and Finishing

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        Enews December 2023

        New INX Sustainability Report Details Company’s Present and Future Commitments

        December 7, 2023

        Press release submitted on behalf of INX International Ink Co.

        INX International Ink Co. has released its inaugural Sustainability Report, offering a comprehensive overview of the company’s evolving practices. The extensive 36-page report emphasizes INX’s continuing commitment to become a greener company, and how it translates into providing customers with best-in-class ink and technology solutions that enable world-class printing standards.

        Since the introduction of a Coloring a Safe and Sustainable Future (CSSF) model in 2020 that is aligned with the United Nations 2030 Agenda for Sustainable Development, INX has been steadfast with its approach to developing new products and processes. All North American INX printing facilities have also committed to achieving a significant reduction of GHG emissions by 2030.

        “As an industry leader and providing customers for decades with a broad range of commercial, packaging, and digital printing applications, we are dedicated to developing products that create value for our customers and help safeguard our planet,” stated Bryce Kristo, who was promoted to INX President and CEO in January 2023.

        “We recognize the value of investing in a circular economy, and we have identified specific steps to improve how we manage our resources and eliminate waste through better product and process designs,” continued Kristo, who has worked at INX since 1991. “By aligning our CSSF model with the United Nations 2030 Agenda – and combining it with the proper focus and our extensive R&D capabilities – I am confident we will help our customers innovate and achieve their sustainability goals while delivering greater value to their customers.”

        A priority assessment project helped INX identify Environmental, Social, and Governance (ESG) initiatives that were aligned with the CSSF model and integrated into INX’s Sustainability strategy. The report explains the company’s Sustainability strategy, focusing on the three areas of impact within the CSSF model: Product Design for the environment, Process Design for the environment, and Social Responsibility.

        It further details the sustainability attributes of INX’s products, the optimized manufacturing processes supporting the UN’s Sustainable Development Goals (SDGs), INX’s identification of six high impact areas, and more. The INX Sustainability Report can be accessed here.

        Young Shin USA Announces Updates to Corporate Organization

        December 7, 2023

        Press release submitted on behalf of Young Shin USA

        Phillip Mack

        Following 15 years of successful leadership of the YOUNG SHIN USA LIMITED North American headquarters, Summa Heo, Sales Director of Young Shin Industries of South Korea, has announced the retirement of Phillip Mack, Vice President. Mack will maintain an advisory position with YOUNG SHIN USA LIMITED until December 31, 2023, facilitating
        the smooth transition of the firm to new leadership. Heo has appointed YOUNG SHIN USA LIMITED’s Vice President of Technical Services, Ed Cowgill, as Vice President to succeed Mack in the overall operation of the firm. Cowgill added, “We have an enormous sales momentum and a highly experienced service team that will form the foundation of our future growth and expansion. With the expanded role of industry-veteran, Mark Caffary as Vice President of Sales, we will be actively pursuing new and existing sales opportunities for the corrugated and folding carton markets.”

        Ed Cowgill

        “Throughout Phil’s tenure with YOUNG SHIN USA LIMITED, he has made significant contributions in directing our continued success and expansion into the U.S. and North American markets,” stated Heo. “Since the establishment of the Young Shin organization in North America in 2008, Mack developed a trademark of excellence in sales opportunities and operational expertise. He was integral in our firm’s long-term strategy, operations, and visibility within the corrugated and folding carton industries.”

        “I have been fortunate to have established and led YOUNG SHIN USA’s growth and expansion in the marketplace throughout the past 15 years. We have leveraged our sales opportunities and introduced a comprehensive, premier flatbed die cutter line to the market. Our representation of German-based STOCK Maschinenbau products also augmented Young Shin’s superior die cutter products with STOCK’s globally recognized excellence in labelers, laminators, single-face sheeters and in-line systems,” stated Mack.

        Mark Caffary

        The well-planned transition will also include the continuance of the firm’s current YOUNG
        SHIN USA LIMITED North American headquarters at:

        YOUNG SHIN USA LIMITED
        1320 Tower Road, Suite 111
        Schaumburg, Illinois 60173
        Phone: 847-598-3611
        Email: Sales@youngshinusa.com or Info@youngshinusa.com

        Two Sides North America Announces Additions to Leadership Team

        December 7, 2023

        Press release submitted on behalf of Two Sides North America

        Two Sides North America (TSNA) President Kathi Rowzie announced that Jules Van Sant and Jill Crossley have joined the TSNA leadership team as Executive Director and Director of Operations, respectively.

        “I am thrilled to welcome these two outstanding professionals to help lead Two Sides North America into the future,” Rowzie said.  “As we continue to grow, Jules and Jill bring a wealth of sustainability knowledge and industry experience that will add value to everything we do for our members and will make us even more effective in eliminating anti-paper greenwashing and telling the great sustainability story of print, paper and paper-based packaging.”

        Van Sant has decades of experience in the printing, graphic arts and advertising industries, and has a high profile presence on national print and paper industry task forces, committees and networking initiatives. She served as Executive Director of the Pacific Printing Industries Association from 2006 to 2018, and is current chair of the Print and Graphics Scholarship Foundation.

        Crossley has worked in and with the paper industry and related organizations for more than 15 years. Her breadth of marketing experience supporting business groups across both manufacturing and corporate settings gives her a unique perspective on the industry and its sustainability, as well as a distinct advantage in developing communication strategies and campaigns that resonate with stakeholders across the print, paper, paper-based packaging, and consumer sectors.

        Rowzie will continue as President of Two Sides North America.

         

        Global Trends Report Shows Growing Confidence Across Markets

        December 4, 2023

        The 9th drupa Global Trends Report, published in November 2023, tracks key economic and market developments across the print industry globally, regionally and within markets. Confidence levels were found to be growing across all markets and almost all regions, despite challenging economic headwinds. It is clear that the old saying, “Adapt or die,” applies as printers and suppliers alike seek new ways to grow and thrive.

        Last year’s report, the first since the COVID-19 pandemic, was remarkably positive as the ever-resilient print industry bounced back, reporting a more positive condition than in 2019 i.e. before COVID-19. The results this year have maintained that momentum, with a further improvement in sentiment for 2023 and very positive expectations for 2024.

        Globally, 32% more printers and suppliers described their company’s economic condition as “good” compared with those reporting it as “poor.” Among printers, almost all regions and markets were more optimistic than in 2019, i.e. before the COVID-19 pandemic. Looking at markets, there is a striking recovery in confidence amongst commercial and publishing printers across the globe, while packaging continues in its confident fashion. The unexplained dip in confidence for functional print in 2022 is reversed – probably a result of the small data set.

        Richard Gray, operations director at Printfuture, said: “While positive forecasts might be expected from packaging and functional printers, what was pleasing was the increasing confidence amongst commercial and publishing printers.” It seems that commercial and publishing printers have overcome the greatest impact of digitization and are now more optimistic about the future.

        Higher prices bring more confidence
        The reason for the increased confidence across all markets can be seen in the financial performance figures. Globally, 50% more printers raised prices in 2023 than lowered them, continuing last year’s trend after seven years of falling prices. This results in improved revenues and margins. This pattern can be observed across all markets, although there are regional differences.

        Digital adaption is growing
        The resilience of Sheetfed offset print volume across all markets is remarkable. This also applies to growth in flexographic printing among packaging printers. Digital toner cutsheet color remains the volume leader among digital printing technologies. Globally, the digital adoption – printers generating more than 25% of their turnover from digital – is growing from 26% in 2014 to 29% in 2023. At first glance, this is only a modest growth. However, various industry sources show that volumes have grown significantly since 2014 even though the digital adoption rate appears to be slowing down.

        Good prospects for investment
        Capital expenditure fell during the COVID-19 pandemic, recovered a little last year and increased this year with 27% more printers investing more in 2023 than those who reduced expenditure; a better global figure than in any year since 2017. An even higher investment rate is forecast for 2024, by both printers and suppliers. In general, the most significant investments are in printing technologies and finishing, with sheetfed offset and digital toner cutsheet color being the most popular technologies globally, though there are significant differences depending on the market.

        The report also showed employment numbers amongst printers are flat in the developed economies but show significant growth elsewhere. Labor shortages are reported by both printers 47% and suppliers 39%. Conventional press operators and finishing staff are the hardest to recruit for printers and manufacturing and technical support staff amongst suppliers.

        Supply chain issues have loomed large for both printers 63% and suppliers 73%, although all expect issues to be less next year. Strong industry growth forecasts must of course be put in relation to economic challenges, with the risk of recession or at least damaging inflation now outweighing the impact of the pandemic and a wide variety of specific regional socio-economic concerns. The question is whether the industry will remain as positive in the face of inflationary pressures.

        Sabine Geldermann, director drupa and Global Head Print Technologies at Messe Duesseldorf, said: “Printers and suppliers know they must innovate to succeed in the longer term. I am confident that drupa 2024 will be the ideal opportunity to explore how best to achieve this objective.”

        Focusing on the megatrends sustainability and digitalization, the international print and packaging sector will meet at drupa from May 28 – June 7, 2024, in Düsseldorf, Germany. Purchase the full report or tickets for drupa 2024 at www.drupa.com.

        OWOSSO Offers Magnesium Recycling Program

        December 1, 2023

        Press release submitted on behalf of Owosso

        OWOSSO Graphic Arts, Inc., Owosso, Michigan, has created a system to recycle magnesium dies into new dies, contributing to a more sustainable and circular economy.

        Magnesium recycling plays a crucial role in promoting sustainability and reducing the environmental impact associated with the production and disposal of magnesium materials. Magnesium is a valuable metal used in a wide range of applications. Its lightweight and high-strength properties make it an attractive material for various industries.

        OWOSSO will accept dies from its customers and has the ability to recycle and utilize the metal for future use in its magnesium die production. For more information on the OWOSSO magnesium recycling program, visit www.owosso.com or call (989) 725-7112.

        Tech Watch: Horizon iCE StitchLiner Mark IV Saddlestitcher

        November 27, 2023

        Edited by Erin La Row, editor, PostPress

        Standard Finishing Systems, located in Andover, Massachusetts, combines scoring, folding, saddlestitching and trimming into one system with its third-generation Horizon iCE StitchLiner Mark IV Saddlestitcher. Compared to previous generations of StitchLiners, the Mark IV features more automation; customizable machine status indicator lights; easier system access points for operators and technicians; more flexible configuration options
        for both offset and digital output; improvements to key areas like feeding, scoring and jogging; and built-in connectivity for Horizon’s iCE LiNK.

        “The Mark IV StitchLiner was designed with variable thickness booklet production in mind,”
        said Don Dubuque, director of marketing for Standard Finishing. Stitch length, balance adjustment, registration guides, trim size and more all can be changed automatically during production, giving print providers the ability to run a wide range of booklet applications on the Mark IV without being slowed down by manual changeovers.

        “Achieving true variable production has been a challenge for print providers running booklet applications. Downtime during changeovers is costly, and manual changeovers require skilled labor that is hard to find in this market,” Dubuque said. “By automating this process and optimizing the machine to produce high-quality booklets across thicknesses and substrates, the Mark IV reduces those costly changeovers and lets operators work more efficiently without requiring advanced skill sets.”

        The Mark IV can run at speeds of up to 6,000 booklets per hour for A4 portrait applications and up to 5,300 books per hour for A4 landscape applications. It can maintain these production speeds while in variable thickness mode or even when cover sheets are being inserted.

        The system’s scoring function reduces cracking on the spine and allows for a tighter fold across all booklet sizes. Depending on the substrate, the gap and scoring pressure can be adjusted for consistent scoring quality. The sheet-alignment section of the Mark IV features 4-directional jogging for a tighter jog and more accurate alignment across stocks. Improvements to Mark IV’s transport system also allow for stable sheet transport across substrates, even for coated sheets. Additionally, the feeding end can be configured for offset or digital print output and can be integrated with Horizon VAC series collators and
        the HOF-400 high-speed sheet-feeder.

        The Mark IV also is iCE LiNK ready. iCE LiNK is Horizon’s cloud-based information and diagnostics tool that allows for production management across multiple finishing devices to provide a higher level of operational efficiency by offering items like KPI capture to verify productivity, preventative maintenance alerts, job scheduling and seamless workflow
        for job changeover.

        Dubuque said customer response to the Mark IV during product demonstrations at Standard Finishing’s National Demonstration Center in Andover, Massachusetts, has been positive, and several customers already have placed orders.

        “Horizon’s StitchLiner Mark III was one of our most popular solutions, and customers are excited to see the changes Horizon made for the Mark IV,” Dubuque said. “It’s a machine
        built for today’s print environment.”

        It’s All About Converting – The Leading Event for Paper, Film, Foil and Nonwovens Converting

        November 20, 2023

        Press release submitted on behalf of ICEC USA

        International Converting Exhibition and Conference – also known as ICEC USA – is returning to Orlando, FL on January 9-11, 2024. As the Americas’ leading event for paper, film, foil and nonwovens converting, buyers, suppliers, and manufacturers convene here to get a firsthand look at the latest machinery, technology, and manufacturing solutions.

        The show attracts industry experts from a wide range of sectors, including packaging, printing, plastics, textiles and nonwovens, paper, engineering, chemical, medical and pharma, automotive, aviation, food, and electronics.

        Attendees of ICEC USA have three days to discover leading global vendors and see machines in action, attend hands-on demonstrations, and test full-scale operating equipment on the show floor – all at ICEC USA.

        A sampling of some of our leading exhibitors include: Catbridge Machinery, Maxcess, Double E Group, New Era Converting, Davis Standard, Delta ModTech/Frontier, DIENES Corporation, Kroenert, TC Transcontinental Packaging, and many more. A full list of exhibitors as well as the product directory is available at www.convertingshow.com.

        What visitors will see:

        • Coating, Drying/Curing, Metallizing, Packaging, Toll Coating, Treating, Finishing, Laminating
        • Printing, Adhesives, Inks, Substrates, Labels & Labeling
        • Slitting, Rewinding, Sheeting, Cores, Core Cutters
        • Automation, Handling, Retrofits/Used Machinery, Bag Making
        • Machine Components & Accessories
        • Inspection, Test & Measurement, Quality Assurance
        • And more!

        Returning to Orlando, FL
        Conduct business with the North American converting industry in sunny Orlando, FL! Orlando is the preferred location for the event with an easily accessible international airport, low labor and drayage costs at Orange County Convention Center, and low rates for surrounding hotels. Not to mention with lively entertainment, great restaurants, and tons of shopping, networking opportunities are bound to happen both on and off the Show floor – and there’s something for everyone.

        Learning Opportunities
        Take advantage of multiple learning opportunities throughout the event to sharpen your expertise, strengthen your network, and stay up to date on the latest industry developments. Attendees will learn how to improve efficiency and cost-effectiveness on the job, with information that can be implemented in the workplace immediately. Conference sessions offer content for every level of experience, whether you are just starting out and need the basics or you are looking for in depth industry research.

        Technical Program
        Technical sessions, organized by the Association for Roll-to-Roll Converters (ARC), are comprised of concurrent tracks covering a range of industry topics including flexible packaging, gravure, sustainability, vacuum coating, web coating and laminating, web handling and much more.

        Fundamentals Courses
        Also curated by ARC, Fundamentals Courses are one-day programs taking place on January 9. Taught by industry leaders, these programs provide value whether you are established or brand new to the industry, with multiple different courses to select from.

        Ask the Experts
        Back by popular demand! Meet one-on-one with some of the industry’s most accomplished experts who can help solve strategic, technical, and operational business challenges. These valuable 15-minute consultations are FREE and private, and available right on the show floor.

        Future of Converting Theater
        Be prepared for what’s on the horizon and how it will impact your business with these forward-leaning presentations led by the converting industry’s visionaries and leaders. Stay ahead of your competition with new technologies and best business practices. The Future of the Converting Theater is conveniently located on the show floor.

        Whether you are looking for new products and technologies, new contacts, or new ways to keep your business running at peak performance, your solutions are here. There are several conference programs and networking events taking place each day of ICEC USA – both in the classroom and on and off the show floor.

        Register today via the link http://icec24.com/PPF to receive a complimentary Exhibit Hall Only badge (a $50 value). To learn more, visit www.convertingshow.com.

        To inquire about exhibiting at the event, please contact Allison Honkofsky at allison.honkofsky@rxglobal.com.

        Harris & Bruno International Announces Entry into the Digital Embellishment Market with the ZRX

        November 17, 2023

        Press release submitted on behalf of Harris & Bruno International

        Harris & Bruno International, renowned for its high-quality coating equipment, proudly announces its groundbreaking foray into the digital embellishment market with the ZRX. This innovative product signifies a revolutionary advancement in digital embellishment technology, by combining analog and digital technologies on a single B1 platform.

        President Nick Bruno expressed his enthusiasm: “We’re extremely excited to enter the digital embellishment market with the ZRX. This step is a testament to our commitment to innovation and our reputation for building solid and reliable machines. The ZRX is not just a new product; it’s a game-changer in the industry, for embellishing both coated and uncoated papers, which has been a challenge up until now.”

        By combining the trusted H&B Chamber-Anilox System with state-of-the-art digital inkjet technology, the ZRX enables a seamless single-pass embellishment process on uncoated media, setting a new benchmark in the industry.

        Another significant advantage of the ZRX is its elimination of the lamination process, in response to the growing global pushback against single-use plastics. The ZRX allows for remarkable embellishments without the need for the lengthy and costly lamination process, aligning with environmental concerns and consumer preferences.

        With the ZRX, users can perform flood coating, digital spot coating, and foil stamping all in one pass, reducing the time and complexity involved in the embellishment process. This innovation leads to significant time savings and operational efficiency, as there is no longer a need to transfer sheets between different machines.

        For more information about the ZRX and its capabilities, please visit harris-bruno.com/zrx. Harris & Bruno International also invites you to witness the unveiling of the ZRX, visit H&B at the upcoming DRUPA 2024 event, in Hall 16, Booth 16D03.

        Creative Toolkit Shows Off Finishing Services

        September 11, 2023

        By Jeff Peterson, editor-in-chief, PostPress

        Poor Richard’s Press (PRP), a commercial printer in San Luis Obispo, California, has provided printing services in Northern California for over 75 years. Over the past several years, PRP’s clients have been asking about additional services, including special finishes and embellishments. With this in mind, the company recently decided to add digital spot UV, digital foil and lamination capabilities to its line of services.

        To help educate and promote the company’s new capabilities, it was important to create a self-promotional tool. From this, the design of a “Creative Toolkit” was born.

        “It’s important as printers to remember that just because we may have plenty of print knowledge, the people who purchase from us often don’t have a convenient way of learning,” said Bella Skinner, Poor Richard’s Press marketing manager. “We saw the need for a tool that is both educational and displays a wide array of the services we provide. We also wanted to ensure we designed it in a modern and appealing way where people would want to keep the toolkit and use it repeatedly.”

        Production

        Graphics for the Creative Toolkit were accomplished in-house by Skinner. Her goal was to ensure the piece encompassed PRP as a whole and would be appealing to both the designers and marketers of the world, as well as act as a useful and functional tool. PRP used black elements on the toolkit to provide a sleek, uniform look to all of the items.

        Due to the nature of the piece, an array of paper was used. The outside folder element is a 100# cover uncoated midnight black. Most of the inside covers of each booklet were printed on 100# gloss cover.

        “To create a unique contrast, we made the inside pages of our toolkit items vibrant and colorful,” Skinner said. “The overall design process took lots of trial and error to ensure a cohesive yet impactful design.”

        The toolkit’s purpose was to show the capabilities of PRP’s new equipment and services. The different pieces within the Creative Toolkit included digital foiling, lamination (soft-touch, gloss and matte), spot UV, diecutting and binding (coil and screw).

        The kit included a paper sample book with several coated and uncoated samples in different paper weights; a spot UV Sample book explaining the process with several colorful, raised spot UV samples included; a foil sample book; a sample of both offset and digital printing; as well as samples of PRP’s embroidery capabilities and a leather sample that showcased the company’s latest engraving capabilities. All of the sample books in the Creative Toolkit included a black digitally printed cover with soft-touch lamination and raised spot UV coating, creating a cohesive look to all the pieces. The printing was accomplished on a RICOH 9200 digital press and a Heidelberg Speed Master 52 offset press. The spot UV was done on a Duplo DDC-8109 spot UV coater and the soft-touch lamination and foiling was done on a Vivid Matrix MX-370p. The foil was supplied by Crown Roll Leaf. The diecutting was done on an Intec 9000.

        “The toolkit is unique because it utilized a vast number of the machines we have in our shop,” stated Skinner. “Not only did we use some of our newest printing equipment, but we utilized our Epilog laser engraving machine and our 6-head embroidery machines as well.”

        Design and production challenges

        The different books fit into a folder utilizing a black cover stock and raised spot UV coating, giving it a consistent black-on-black look as with the other covers. Skinner insisted on using the black stock and having white edges on the folder simply was not an option. PRP had to figure out a way to include a QR code and target marks on the paper to properly register the spot UV and diecut. To accomplish this, a hand-placed label was added to the corners so every sheet could be digitally printed and the finishing machines could read the marks and QR codes. “Luckily, we had amazing Cal Poly Graphic Communications interns help with the tedious task of hand placing the labels,” commented Skinner. “In the end, it was well worth it. The sleek look of the black outside folder outweighed the extra time put into the creation.”

        Customer response

        Poor Richard’s Press has had overwhelmingly positive reactions from clients and its team members on the Creative Toolkit. Its project managers and sales team enjoy utilizing it when explaining the various services and print finishing options offered by PRP.

        “We have found that our Creative Toolkit is excellent at upselling our print finishing services,” concluded Skinner. “When we show a gorgeous foil or spot UV sample next to a plain print, our clients are easily impressed! In fact, we have had such success with this piece, we find ourselves running through our inventory and having to make more quite
        often!”

        Industry Influencer: David Lukshus

        September 16, 2022

        The Cog team is on a mission: help brand packaging reach its fullest potential. Or create, as it calls it, “genuinely awesome packaging.” That’s what it’s been doing since launching in 2010. The consumer packaging development and prototyping company in Cincinnati, Ohio, has partnered with big brands to create eye-catching packaging solutions. Geared for consumer delight, speed to market and cost avoidance – the team at Cog prides itself as being a partner to its clients by fitting in with the design-to-print process, not taking it over. As the company’s value proposition says, “More than a vendor, Cog is a partner who works alongside you to achieve awesomeness.”

        David Lukshus is partner and chief executive officer and a proud Cog. Lukshus recently got together with PostPress to discuss his business, the biggest challenges in the print packaging industry and his predictions for where the industry is going.

        How did your career develop in the packaging industry? Tell us about how Cog started and the reasons for starting the company.

        I started my career in advertising and design in New York City. It was 10 years later, when I joined Procter & Gamble as a design manager for Print and In-Store Promotion, that I first experienced how multiple creative platforms are created and executed from a single client’s perspective. And, the truth is, there was little in the way of integration between creative and design disciplines – for example, there was little integration between print and broadcast advertising and packaging. That’s when it first hit me: I realized that no one was responsible for imagining and coordinating the possibilities between consumer-targeted creative and design initiatives. That’s when the idea of “Cog” began. Transferring momentum from one gear wheel to the next is what cogs are designed to do.

        I officially started Cog in 2010 with two partners and with the intention of offering a hybrid of design and production capabilities for the in-store point-of-purchase industry. Entering the packaging industry was a year three objective, but when our first contract came from the research and development (R&D) packaging organization of a global Fortune 100 consumer packaged goods company, all best laid plans were laid to rest. We were brought on board – literally on-site – to provide upstream packaging engineers and scientists the ability to identify, explore and verify innovative “decoration” (their word for embellishments and finishes) options for consumer packaging. I quickly discovered two realities about supporting “upstream” packaging initiatives: 1) I had no idea what “upstream” truly entailed in the consumer packaging industry, and just how much time it takes for a packaging innovation to make it to market, and 2) hardly any of our comp and mock-up competitors were servicing upstream packaging development – probably because they were focused on revenue from printing larger volumes associated with go-2-market initiatives.

        From our beginnings in R&D, we all saw the potential to provide “momentum” to larger stakeholders, such as packaging designers, printers/converters, and substrate and embellishment manufacturers, further downstream. And, to represent them or bring them to the brand marketer – designer table. Now, Cog supports various key stakeholders in the design-to-print continuum, from helping to ensure printing and manufacturing feasibility of a really cool packaging design to exploring and verifying innovative printing and embellishment technologies.

        What do you see as the biggest challenges in the print packaging industry currently? How should the industry respond to successfully grow and thrive?

        More of a concern than a challenge, packaging designers who are in the first 10 years of their careers do not know how to design for digital printing or effectively incorporate visual and tactile embellishments into their work. From my perspective as a former designer and a current business owner of Cog, packaging design has become too specialized. At the risk of sounding like a “boomer” pining about how things were better back in the day (they weren’t!), designers and art directors of my generation were expected to demonstrate, or at least aspire to, mastery across a wider range of skills than, first and foremost, substrates, finishes and printing. Corporate-driven decoupling of “digital production” from the creative/design agencies adversely impacted in-store agencies and packaging design firms, became the new reality between 2007-2010. And, ever since, creative and design presentations have relied on what Adobe Illustrator and Photoshop do best. I’d feel better if I saw more designers incorporating embellishments, printer/converter capabilities and new printing technologies from the onset. (Then again, if they did, there might not be a demand for Cog).

        How do you see the industry embracing global trends such as the circular economy and sustainability demands from brand owners and consumers?

        From what Cog is hearing from packaging R&D and design customers, sustainability is the only topic on everyone’s mind. “Go ahead and pitch your next great packaging idea,” said Ken McGuire, research fellow at Procter & Gamble, “but the only ones that our customers are waiting for and listening to are about sustainability.” For perspective on how far our customers’ priorities, as well as all of our attitudes, have evolved, 10 years ago we were all snickering at Seventh Generation. It’s now considered a leader in sustainable packaging and a premium brand. And rightly so.

        What trends are emerging in design and production that will influence the future of the print packaging industry?

        Personalization and embellishments are trends that are emerging and will continue to do so. In the end, a consumer package or direct-to-consumer initiative needs to achieve consumer delight to stand out. This is especially true for challenger brands. Substrate and embellishment manufacturers and printers are ready to help brands move the needle. But are designers? (See “Challenges” two sections above.)

        Which markets/verticals are growing in the use of embellishments for their packaging? Why do you believe there continues to be growth in the use of processes, such as metallics and specialty coatings for label and carton packaging?

        Every consumer-packaged goods market/vertical that I know of has established value-based tiers. As long as “premium” exists as a brand offering and tier, there will be a need for embellishments. Said another way, premium brands must ignite a sensory experience for consumers. We Cogs call this “achieving consumer delight.” While the definition of “premium” differs depending on the market/vertical (e.g., fabric conditioners vs. confections vs. fragrance, etc.), brand owners and packaging designers rely on embellishments to help convey that a packaged product is of high quality and that the product price point supports their usage.

        What are your predictions for the print packaging industry in the next five to 10 years?

        I believe the print packaging industry will be most influenced by countries that demonstrate leadership in demanding and establishing eco-friendlier and sustainable packaging. Their standards will lead the way, and non-adopters will suffer. I also see a dramatic increase in efforts to decrease the adverse impact of packaging by improving recycling, educating consumers, reimagining packaging and more. Molded paper has a future as well, as long as the energy requirements can be lowered. But, in the end, if we just get behind forward thinkers such as Kate Christian (Eco Cycle) and Michael Ferrari (Consortium for Waste Circularity), we’ll all be focused on the true prize – true sustainable solutions.

        Next Page »



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