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        Enews January 2025

        Mark Andy Welcomes New Sales Leadership

        January 10, 2025

        Press release submitted on behalf of Mark Andy

        Mark Andy, a leading provider of label and print solutions, is pleased to announce key additions to its sales leadership team as part of the company’s commitment to enhance customer satisfaction and drive mutual growth. Mark Andy welcomes Craig Black as Senior Vice President of Domestic OEM Sales and Steve Welkley as Regional Vice President OEM Sales, both bringing decades of experience in sales, leadership, and customer-focused solutions to the organization.
        Craig Black, a seasoned executive with expertise in sales strategy, account management, and team development, joins Mark Andy from Baldwin Technology Co., where he served as Vice President of Sales, Americas. Prior to that, Black was Director, National Accounts for Eaton Corporation. With a proven track record of integrating sales teams and driving customer value, he will lead Mark Andy’s efforts to deliver innovative solutions tailored to customer needs.
        Steve Welkley brings more than 20 years of experience in consultative sales and business development, most recently serving as Director of National Sales at Kyocera Document Solutions. Welkley has successfully built and led high-performing sales teams focused on aligning customer solutions with business goals.

        “Craig’s leadership and expertise will enhance our ability to meet evolving customer demands while driving growth and innovation across our product portfolio,” said Mark Andy CEO Duane Pekar, “and Steve’s extensive experience in building relationships and delivering tailored solutions will strengthen our ability to serve customers at a regional level.”

        These appointments are part of Mark Andy’s broader efforts to evolve to meet the dynamics of industry consolidation and to reinvigorate the company’s commitment to all domestic converters large and small. The company aims to provide more personalized service and a single point of contact through strategic account management and a consultative selling model that focuses on delivering tailored ROI-driven solutions. Pekar added, “These changes to our domestic sales organization reflect Mark Andy’s long-term commitment to our customers. By realigning our approach, we intend to better serve and help our customers grow because their growth is our growth.”

        Caption: Craig Black, Senior Vice President of Domestic OEM Sales

        Caption: Steve Welkley, Regional Vice President OEM Sales

        About Mark Andy Inc.
        Mark Andy is a pioneer of the graphic arts and printing industry. As the world’s leading manufacturer of narrow- and mid-web printing and finishing equipment, it supplies leading global brands, including Mark Andy and Presstek printing presses, Rotoflex finishing solutions, as well as a complete line of Mark Andy Print Products consumables and pressroom supplies. All products are backed by the largest customer support team in the industry, minimizing downtime and helping customers be profitable, efficient and at the forefront of innovation. Mark Andy does what it takes to understand each customer’s unique business, the challenges they face and the pressures they feel. It strives to provide products and services that help customers solve their problems and solutions that go a step further, allowing them to excel in their day-to-day operations, ultimately increasing productivity and reaching their full potential. For more information, visit www.markandy.com.

        The Entire Spectrum for Curing

        January 9, 2025

        Press release submitted on behalf of honle group

        The Hönle Business Unit Curing, Gilching, Germany, will showcase LED-UV and UV curing systems, as well as IR/hot air dryers for digital printing at the Hunkeler Innovationdays 2025. The drying specialists offer tailor-made solutions for every printing application, ensuring process reliability and top-notch product quality.

        For decades, the Hönle Business Unit Curing has been a trusted partner of the printing industry, with their customized curing and drying systems used worldwide in a wide variety of printing machines. At the Hunkeler Innovationdays, the focus of their exhibition will be on combined IR/hot air modules designed for drying water-based inkjet inks. The highlight of these systems: the hot air not only enhances the drying process through powerful removal of moisture but also cools the IR lamp, thus significantly extending its lifespan. Both drying components can be controlled independently.

        Developing this IR/hot air module the developers also prioritized user-friendliness: Thanks to its space-saving design, the module can be easily integrated into printing machines. Moreover, the IR/hot air dryer can be quickly and easily removed from the machine due to its unique cassette technology – for instance, for the rare lamp replacement or to make room for an optional UV module, depending on the application’s requirements.

        Hönle will also present a selection of its pioneering LED-UV curing devices for digital printing.

        A world first is the new UV Scan MACS, featuring patented measurement technology for the simple and precise determination of UV dosage. The system consists of the reliable, industrial grade macsReader and the calibratable macsStrips, providing accurate measurement results.

        Learn more and visit the Hönle Business Unit Curing at the Hunkeler Innovationdays in Hall 2, Booth 611.

        With Hönle BU Curing’s IR/hot air cassette, water-based inkjet inks can be reliably dried.

        Highly precise, easy to handle – and a world first: the UV dosage measurement device UV Scan MACS with patented measurement technology.

        About Hönle Group:
        Dr. Hönle AG is the parent company of the Hönle Group, based in Gilching / Munich. The publicly listed UV specialist is one of the world’s leading suppliers of industrial UV technology. The company develops, manufactures, and markets UV/LED-UV systems and equipment, UV lamps, and UV measuring technology worldwide. The business is divided into three units:

        The Business Unit Curing comprises experts in curing and drying solutions for printing and coating applications, as well as for exposure and solar simulation. Hönle develops, produces, and distributes UV/LED-UV devices and systems for coatings and digital printing, along with the corresponding measuring technology. Additionally, the product range of the UV expert includes devices and systems for solar simulation and professional lighting, for example in the automotive industry.
        The division Eltosch Grafix represents UV/LED-UV curing devices and IR/hot air dryers for sheetfed printing applications, as well as peripheral equipment for the printing industry.
        PrintConcept is the expert for UV devices and UV/inert UV systems for web printing.

        The Business Unit Disinfection consists of disinfection experts such as uv-technik Speziallampen (UV/IR lamp manufacturing, ballasts, sensors), Sterilsystems (UVC devices for disinfection and sterilization of air, water, and surfaces), Hönle (UVC surface disinfection), and Sterixene (pulsed-light xenon systems, bioindicators, rapid analysis in microbiological laboratories).
        Raesch Quartz (Malta) is the expert in glass and lamp manufacturing, specializing in custom quartz glass components.

        The Business Unit Adhesive Systems units experts for bonding and sealing applications: Panacol (industrial adhesives and sealants), Eleco (industrial adhesives and dispensing systems), and Hönle (UV and LED-UV curing systems). Their products are used in manufacturing processes for emerging markets such as electronics, microelectronics, precision mechanics, optics, automotive (including e-mobility), aviation, and medical technology.

        In addition to international subsidiaries in China, Korea, France, Great Britain, Austria, Malta, and the USA, as well as a sales office in Italy, the group has a dense network of distribution partners worldwide.

        For more information, visit www.hoenle.de.

        Great Western Foils Announces Black Holographic Foils

        January 9, 2025

        Press release submitted on behalf of Great Western Foils.

        Great Western Foils (GWF), Sparks, Nevada, has announced its new black holographic hot stamping foils. Customers can unveil a new level of brilliance with GWF’s stunning black holographic hot stamping foils. With a black base that offers a timeless elegance which then transforms into an iridescent, multi-colored refraction, these foils add an eye-catching, dynamic effect to any project.

        Whether you’re looking to elevate your packaging, add a bold statement to branding, or create limited edition designs, GFW’s black holographic foils are designed to help you make a lasting impression.

        GFW is currently stocking the following patterns:
        HU 987,  Circles
        HU 988,  Stars
        HU 989,  Sunburst

        GFW will be adding more of these black holographics, so please check back periodically to see what has been added.
        For more information, visit www.gwfoils.com.

        New Jersey Packaging Executives Club Awards Silver to Premium Label & Packaging Solutions

        December 20, 2024

        Premium Label & Packaging Solutions (PLPS) Deer Park, New York, announced today that it won Silver at the 44th Annual Package of the Year Awards in the Health & Beauty / Personal Care category. The winning package was produced with longtime client Devoted Creations for its Vault Tanning Bronzer.

        The packaging design was a true partnership between Devoted Creations and PLPS. The design team at Devoted Creations drew inspiration from the product’s name and its benefits, aiming “to unlock the darkest color possible.” This concept was brought to life by mimicking an actual bank vault, featuring silver tones and 3-D embellishments replicating a door and lock.

        PLPS produced a multi-dimensional silver shrink sleeve that complemented the uniquely shaped container and closure. The sleeve exemplifies 2024’s “pattern” packaging trend by showcasing a herringbone and repeat pyramid pattern that tricks the eye into perceiving texture where none exists. This effect was achieved by strategically applying silver cold foil alongside black, white, and silver inks.
        Renowned for its expertise in specialty finishes and shrink sleeves, PLPS has received numerous industry awards. This latest accolade further solidifies their status as an industry leader

        Leslie Gurland, VP of Sales and Marketing at PLPS, expressed the company’s excitement, stating, “The designers at Devoted Creations are some of the best we’ve had the pleasure of working with. We love being challenged by their out-of-the-box, intricate label and shrink sleeve designs, and we have won numerous industry awards for our work with them.”

        Premium Label & Packaging Solutions was formed in 2021 to bring together a group of award-winning converters with decades of experience in the Pharmaceutical, Nutraceutical, Beauty, Food & Beverage, and Household Product industries. Forming one company with redundant capabilities, a large fleet of state-of-the-art equipment, and market proficiency offers the personal touch of a small business with the infrastructure of a large organization and a unique quick-turn model that puts exceptional quality, speed, and customer service first. They supply best-in-class pressure sensitive labels, shrink sleeves, extended content labels, and flexible packaging to companies nationwide. For more information, visit www.premiumlabelandpackaging.com.

        About Devoted Creations
        Founded in 2004, Devoted Creations has provided the highest quality sun care products to professional salons worldwide. With over 15 diverse product lines distributed in over 70 countries, their products are designed and formulated to meet the needs of all salon clientele. Recognized as one of the fastest growing and most renowned names in the sun care industry.

        About New Jersey Packaging Executives Club (NJPEC)
        Founded in 1962, the NJPEC is a non-profit organization of packaging professionals from all disciplines in the industry. The organization provides valuable networking, learning, and business-building opportunities to those working in all areas of the packaging industry.

        MD Labels Installs Third Mark Andy Hybrid Press

        December 17, 2024

        Press release submitted on behalf of Mark Andy

        The first Mark Andy hybrid started operation at MD Labels, Kalisz, Poland, in 2018 and gave the company an immediate growth in production capability. It was joined in 2022 by the second hybrid, this time a Digital Series HD. The third press, also a Digital Series HD, started production this year. All three use a combination of flexo and UV inkjet technology.

        According to MD Labels’ co-owner Marcin Jasinski: “These presses are the ideal response to market needs that are constantly changing. Today’s consumers expect more high-quality personalized products at affordable prices. The market also demands shorter print runs or different versions of the same product and label. With Mark Andy presses we have the right technology to meet these challenges.”

        The innovative technology of the Mark Andy presses has proved an important stimulus for market growth with MD Labels securing both new orders and new customers. In addition, they have also allowed the company to grow its workforce and expand its total production capacity. This means that its customers now enjoy a top-class production portfolio that allows their products to stand out on the shelf.

        Mr Jasinski added: “The Mark Andy Digital Series offers multicolor printing, including white, as well as VDP and versioning. This produces premium labels that can be highly embellished, metalized, transparent, or printed on decorative paper – and from one copy to short- and mid-runs.” Commenting for Mark Andy, Sales Manager for Europe Lukasz Chruslinski added: “Digital technology in label production brings huge opportunities and capacity for the food and other industries, especially with changing market conditions and a developing business environment.”

        So comprehensive is MD Labels’ new capability that Diet-Food, the Polish manufacturer of health and organic food, has established a strategic partnership with the company that covers the production of all its labels. Diet-Food was established in 2013, and its current portfolio covers more than 300 different products, nearly 90% of which are organic. Its products use the highest quality raw materials from various countries, such as Brazil, Peru, Romania and China.

        “Among other things, these exceptional ingredients give our products their unforgettable taste and unique character,” said Michal Szafarz, co-owner of Diet-Food. “We deliver them to the Polish domestic market as well as to many countries around the world, even exotic ones like Dubai! As a result, we make healthy food available to many people on a global scale.”

        Diet-Food’s cooperation with MD Labels dates back many years, with its entire label requirement now supplied by the Kalisz-based company. “It’s a really big challenge,” said Marcin Jasinski. “We always do our best to make our customers’ products distinguishable on the shelf – after all, it’s consumer choice that impacts our customer’s success in the shop. So, our labels must be of the highest quality while meeting the very different needs of brand owners. We can only achieve this because of the investment we have made in Mark Andy hybrid presses.”

        Michal Szafarz confirmed: “Having MD Labels as a business partner allows us to offer a high-quality and eye-catching product. In our industry, short delivery times are also very important, so packaging must be manufactured and labeled very quickly. Our co-operation with MD Labels, and the hybrid presses they use, guarantees fast delivery of ready-to-go labels. What’s also important and gives us added flexibility and comfort is that we can order various types of print runs, depending on a final product. Our dynamic sales and market growth is all thanks to MD Labels and their Mark Andy presses.”

        As Lukasz Chruslinski concluded: “What’s most important from our point of view is that MD Labels bases its production purely on Mark Andy hybrid technology. The growth of both companies is proof that our technology can be at the core of our customers’ and their customers’ development and successes – after all, their growth is our growth!”

        About Mark Andy Inc.

        Mark Andy is a pioneer of the graphic arts and printing industry. As the world’s leading manufacturer of narrow- and mid-web printing and finishing equipment, it supplies leading global brands, including Mark Andy and Presstek printing presses, Rotoflex finishing solutions, as well as a complete line of Mark Andy Print Products consumables and pressroom supplies. All products are backed by the largest customer support team in the industry, minimizing downtime and helping customers be profitable, efficient and at the forefront of innovation. Mark Andy does what it takes to understand each customer’s unique business, the challenges they face and the pressures they feel. It strives to provide products and services that help customers solve their problems and solutions that go a step further, allowing them to excel in their day-to-day operations, ultimately increasing productivity and reaching their full potential. For more information, visit www.markandy.com.

        Meyers Achieves First Year of Net Zero Emissions for Operations, Setting a New Standard for Sustainable Packaging

        December 17, 2024

        Press release submitted on behalf of MEYERS

        Meyers, Minneapolis, Minnesota, a leader in sustainable packaging solutions, proudly announces the successful completion of its first year achieving net zero emissions for operational carbon output. This milestone underscores Meyers’ commitment to sustainability, setting a benchmark for the packaging industry and delivering value to environmentally conscious clients.

        Achieving net zero emissions reflects Meyers’ unwavering dedication to creating eco-friendly packaging solutions for brands in the beauty, wellness, retail, and food & beverage industries. Through initiatives such as reducing energy consumption, transitioning to renewable energy sources, and incorporating sustainable materials, Meyers continues to minimize its environmental footprint.

        “Our mission at Meyers extends beyond creating exceptional products— we aim to protect the planet and support a sustainable future,” said Christopher Dillon, CEO of Meyers. “Achieving net zero in our operations is a significant milestone, and we are committed to building on this progress as we move forward.”

        Meyers’ sustainability efforts include a Phase 1 solar array, featuring 128 roof-mounted panels that generate approximately 58,000 kWh of clean energy annually, reducing CO2 emissions by nearly 90,000 pounds each year. The company’s zero waste-to-landfill status demonstrates its innovative approach to waste management, combining recycling and waste-to-energy initiatives. In 2023, these initiatives diverted 3,095 cubic yards of waste from landfills, preventing over 3,000 tons of CO2 emissions, conserving 5.7 million gallons of water, and saving nearly 14,000 trees.

        To further support its clients’ sustainability goals, Meyers offers a diverse range of eco-friendly packaging materials, including FSC- and SFI-certified options, recycled content, unbleached paper, and labels made from renewable sources. These efforts not only help brands reduce their environmental impact but also contribute to a broader circular economy.

        “As a sustainability leader, we’re proud to partner with some of the world’s most recognized brands to drive meaningful progress toward sustainability,” Dillon added. “By achieving carbon neutrality in our operations, we’re paving the way for a greener, more sustainable future.”

        Meyers has been recognized for its sustainability leadership and people-first approach. The company achieved 100% carbon-free electricity across its operations by the end of 2021 and remains on track to fulfill its broader carbon neutrality goals

        For more information about Meyers and its commitment to sustainability, visit Meyers.com

        ABOUT MEYERS: 

        Meyers is committed to creating a sustainable future for people, products, and the planet by producing environmentally friendly packaging and labels. Since its founding as a small print shop in 1949, Meyers has evolved into a globally respected partner to leading and emerging brands across the United States. 

        Specializing in the Food and Beverage, Health, Beauty and Cosmetics industries, Meyers collaborates with renowned companies such as Hormel, Frito-Lay, Estée Lauder, Ulta Beauty, Saucony, and Microsoft. 

        For more information, visit Meyers.com. 

        The Case for Standards in Digital Print Embellishments

        December 10, 2024

        By Kevin Abergel, CEO, Taktiful

        Digital embellishments have revolutionized the printing industry, offering new possibilities for enhancing printed materials with visually striking and tactile effects. These techniques, particularly those based on inkjet technology, have gained significant traction in recent years due to their versatility and cost-effectiveness for short runs.

        The printing industry has long relied on standards to ensure consistency, quality and interoperability across various processes and technologies. These cover things like color management, file formats, data exchange and print quality. However, the rapid advancement and sophistication of digital embellishment techniques have outpaced the development of corresponding standards, creating a gap in the industry.

        This increasingly is problematic as digital embellishment becomes more prevalent. It affects quality control, hinders widespread adoption and potentially impedes innovation.

        This article aims to establish whether there is a need to create standards for digital print embellishments, and if so, who should lead this effort and what should these standards cover?

        The Importance of Standards in the Printing Industry

        The printing industry has a long history of standardization, with organizations like the International Organization for Standardization (ISO), APtech (CGATS, B65), ICC, Printing United (G7), Fogra, Ghent Workgroup, etc., playing crucial roles. These standards have been instrumental in ensuring quality assurance, interoperability and consistency across different printing processes and technologies.

        Cheryl Kahanec, CEO of Quantum Group, a large commercial print, fulfillment and mailing supplier based in Morton Grove, Illinois, emphasized that certifications play a crucial role in printing, especially in regulated sectors like pharmaceuticals. The landscape of required certifications has evolved, she said, with a growing emphasis on environmental and safety standards. “Those types of certifications are not any longer just… whether you have recycled content,” she added, underscoring the need for printing companies to adapt to the compliance requirements of their clients.

        She pointed out that “there are no real certifications, no real standards,” in digital embellishment, which poses challenges for brands. Kahanec also highlighted the potential risks, particularly for products aimed at children, stating, “if a child takes this printed piece and puts it in their mouth, we need to make sure it cannot cause any harm.” She believes that as the market matures, “we’re going to start getting picky,” and anticipates a future where digital embellishment processes will require certification similar to traditional printing standards.

        Challenges Arising from the Lack of Standards

        The lack of standards makes it difficult for designers and brands to adopt digital embellishments widely, as they cannot ensure consistent results across different providers or regions. This also creates inefficiencies in supply chain and production processes.

        Some argue that the lack of standardized terminology is creating confusion and potentially slowing down the adoption of these innovative technologies. Sabine Lenz, founder of PaperSpecs, an online hub for graphic designers and brand owners who print, highlighted this issue. “We’re confusing them,” Lenz said. “And the more we confuse them, the fewer decisions they will make for print and print embellishments. We all know a confused mind doesn’t make any decisions.”

        The problem stems from the fact that different manufacturers and printers often use their own branded terms for similar technologies. Lenz explained, “One designer was looking for soft-touch coating, and her printer called it ‘velvet touch coating.’ And where’s the difference? There is none; it’s marketing.”

        This extends beyond just coatings. Lenz added, “There is cold foil, my printer has cold foil. What is that? Or, oh, my printer has Lux FX or has glaze. What is that?” These varying terms for similar processes may lead to unnecessary confusion and hesitation among designers.

        This is not just an inconvenience; it’s potentially hindering the adoption of digital print embellishment technologies. Lenz asserted, “We want people to buy print, but on the same hand, we’re confusing them with all the different wordings and the different terminologies that we’re using.”

        The solution, she feels, lies in clear, concise education about these technologies and their benefits. “We as an industry cannot expect designers to drop just about everything to learn whatever fancy-schmancy terminologies we come up with,” she said.

        David Stevens, senior manager of product development at gaming card publisher Wizards of the Coast, said, “I do think that at some point in time there needs to be a standard nomenclature on how we refer to this. I think that that’s probably the first need.”

        Amnon Naschon, who spent more than a decade at Shutterfly in senior roles, including senior director of research and development, played a key role in introducing digital embellishments to the company’s product offerings. Shutterfly conducted focus groups to determine optimal embellishment characteristics, informing his practical approach to standardization.

        He said there is no question that standardization would be beneficial to end customers trying to produce the best holiday cards, photobooks or any other embellished output. As for what these standards should cover, he suggested three or four attributes that would improve customers’ overall satisfaction with the product.

        These include the height of the polymer, the shininess or gloss levels and the characteristics of foils used in embellishments. He proposed creating standardized levels for these characteristics.

        Naschon also noted the confusion caused by inconsistent terminology, stating, “there is way too much lingo that is not clear to the customers.” He suggested developing standardized terms and definitions for different embellishment techniques and effects.

        He also highlighted the need for guidelines on the strengths and limitations of digital embellishment technologies, drawing a parallel to the RGB vs. CMYK color models. This approach, he believes, would help designers and brands better understand and utilize digital embellishment technologies effectively, ultimately driving adoption and innovation in the field.

        What Should Be Standardized?

        If standards for digital print embellishments were to be adopted, they likely would encompass several key aspects of the printing process.

        Standardized terminology would be crucial for consistent communication of embellishment techniques and effects across the industry.

        Standards could include file formats, such as standard names for embellishment layers within PDFs. There could be guidelines for font sizes and weights or thicknesses suitable for various embellishment techniques, ensuring readability and quality.

        Paper and other substrate types and their compatibility with different embellishment methods could be categorized for guidance on which work best with specific effects. There also could be specifications for foils, such as metallic gold and silver, detailing their appearance and reflective properties and optimal application methods.

        Scodix acknowledges the need for standards in digital print embellishments but recognizes the complexity too, due to the diverse technologies and materials involved. April Lytle, brand manager for Innovation, highlighted several areas where standardization could be beneficial, with terminology being a primary concern: “The biggest thing is, do we call it varnish? Do we call it polymer? Do we call it something else? It’s the clear effect that has the biggest controversy, I think, behind what it’s going to be called.”

        As for what could be standardized, Lytle suggested focusing on foil appearance across different application methods. “I think going through and standardizing like the density in the shade of foil after it’s applied could be super-helpful.” She also proposed establishing universal color codes for specific effects in file preparation: “Maybe clarifying, for example, for gold, use 100-percent magenta mask’ or ‘for clear use, 100-percent cyan mask,’ making that a little bit more universal.”

        However, Lytle noted that substrate standardization particularly is challenging due to the variety of materials and their interactions with different embellishment technologies. She suggested that creating comprehensive standards would require collaboration among industry players: “You would have to have the major players all sitting around a circle in this table working together to create something like that.”

        Nick Bruno, CEO of Harris & Bruno International, highlighted the critical need for objective, data-driven standards in the digital print embellishment industry. “Standardization is not just about maintaining uniformity; it’s about leveraging data to drive quality and innovation,” Bruno stated. “By establishing clear metrics for elements such as foil adhesion and detail resolution finesse, we can ensure that brands can expect consistent, high-quality results across various substrates, including the often-challenging uncoated papers.”

        Bruno also acknowledged the complexities involved in enforcing these standards across different manufacturers. “One of the biggest challenges we face is ensuring that these standards are universally adopted and enforced,” he explained. “It’s essential that we have a unified approach to measuring key aspects of material compatibility. This will not only enhance the reliability of our products but also foster greater collaboration and trust within the industry.”

        Toward a Standard Descriptive Language

        Standardization of descriptive language would play a crucial role in enhancing the digital print embellishment process in several ways:

        1. Consistent terminology: it would establish a common vocabulary for describing embellishment techniques, effects and materials across the industry. This would reduce miscommunication between designers, printers and clients.
        2. Improved workflow: standardized terms would help to ensure that everyone from client to design to production understands exactly what embellishments are being requested and how they should be applied.
        3. Quality control: standardized terminology would make it easier to define, measure and compare different embellishment techniques.
        4. Automation: a standardized descriptive language could facilitate the development of automated systems for interpreting design files and setting up embellishment processes, reducing errors and increasing efficiency.
        5. Training and education: standardized terminology would make it easier to develop training materials and educational programs, so new professionals would learn a consistent set of terms and concepts.
        6. Cross-platform compatibility: a standardized descriptive language could help ensure that embellishment requirements are interpreted consistently across different software and printing systems.
        7. Client communication: It would provide a clear, standardized way to describe embellishment options to clients, helping them to better understand the possibilities and make informed decisions.

        Who Should Lead the Standardization Efforts?

        The question of who should lead the standardization efforts is complex and multifaceted. Industry bodies such as the Digital Embellishment Alliance, the Association for Print Technologies (APTech, owner of WhatTheyThink), Printing United, Ghent Workgroup and others could play a significant role, leveraging their experience in developing and implementing standards across various industries.

        The Foil & Specialty Effects Association (FSEA) has nearly 300 members, including active practitioners and industry suppliers. It plays a crucial role in educating and supporting companies involved in graphic arts finishing.

        To address the unique challenges and opportunities presented by digital embellishments, the FSEA formed the Digital Embellishment Alliance about two years ago, recognizing “the differences on that side of the embellishment tree.”

        Jeff Peterson, executive director of FSEA stated, “We can drive standardization of terms and definitions as an association.” The FSEA sees inconsistent terminology as a significant issue, and Peterson said, “Standardizing and defining the terms used in digital embellishments can help educate the industry and eliminate confusion.”

        While he acknowledged the potential for more comprehensive standards in the future, he sees terminology standardization as the crucial first step. He suggested, “Standardizing terminology can go a long way in helping the industry. Once it’s started, it doesn’t mean it’s finished.” The FSEA views standardization as an ongoing process, with Peterson also highlighting the need to clearly define what constitutes an embellishment in the digital realm.

        While FSEA certainly has the experience and knowledge of embellishment, APtech has ANSI accreditation to support national and international standards development, so its standards can be accredited, as well as having the ability to reach a wide audience with its recent acquisition of WhatTheyThink. Perhaps the best course of action would be a joining of forces that could bring both sides together for the betterment of the industry.

        Conclusion

        The need for standards in digital embellishments, particularly those based on inkjet technology, is clear. The benefits of standardization – including improved quality control, increased market adoption and facilitated innovation – outweigh the challenges of developing and implementing these standards.

        Without a common terminology and associated standards, digital embellishment manufacturers and users may not be able to develop their markets adequately and run the risk of losing out on mainstream adoption.

        Moving forward, it is recommended that the industry takes a collaborative approach to standardization, involving key stakeholders from across the value chain. A consortium approach involving diverse stakeholders, including industry bodies, leading manufacturers, brands and perhaps government agencies, could ensure that the resulting standards are practical and widely accepted.

        By establishing a common language for describing digital print embellishments, the industry significantly could improve communication, efficiency and consistency in the embellishment process. This would benefit designers, printers and clients alike by reducing misunderstandings and ensuring that the final product matches the intended design.

        A standardized framework also could facilitate innovation by providing a common ground for technological advancements. This could encourage collaborative development and industry-wide progress, rather than siloed innovations by individual companies. 

        Reprinted with permission from WhatTheyThink magazine. For more information, visit whattheythink.com.

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