Edited by Erin La Row, editor, PostPress Digital embellishments can take a project to a new level – enhancing the look and feel of a product and propelling its brand recognition. But even the best-laid plans can experience hiccups along the way. Selecting the correct paper stock and lamination (if applicable) are keys to a successful job when working with digital inkjet spot … [Read more...] about Working with Paper Stocks and Laminations for Digital Inkjet Embellishments
Enews March 2023
Marketing Shifts: Finishers Reach Customers/Prospects
By Hallie Forcinio, writer, PostPress When the pandemic curtailed in-person events and meetings, marketing tactics shifted to include greater use of digital communications such as social media, e-newsletters and websites. With face-to-face meetings returning, these tactics remain essential components of marketing programs, along with focused messaging, new products and product … [Read more...] about Marketing Shifts: Finishers Reach Customers/Prospects