By Trish Witkowski, CEO and founder, Foldfactory Postcards are simple, effective and inexpensive to produce – they also can be sensory, high-tech and engaging, too. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got five great postcard marketing ideas to enhance your upcoming … [Read more...] about Top Five Postcard Marketing Ideas That Drive Response
Mailing & Fulfillment
Challenging the ‘Paperless Ideal’: The Sustainable Reality of Direct Mail
By Jules VanSant, executive director, Two Sides North America Many business owners striving to adopt eco-friendly practices have begun to view direct mail and other responsible paper use with skepticism based on false information and “greenwashing.” However, the paper and mailing industries have long been proactive in implementing sustainable practices that not only mitigate … [Read more...] about Challenging the ‘Paperless Ideal’: The Sustainable Reality of Direct Mail
Direct Mail Study Reveals the Impact of Print Embellishments
Contributed by the Foil & Specialty Effects Association With all the tools that marketers employ today, statistics clearly illuminate the power of direct mail. However, to make authentic connections with a targeted direct mail audience, brand managers need to utilize tactics that will resonate. Unless a direct mail piece strikes an immediate emotional tie through … [Read more...] about Direct Mail Study Reveals the Impact of Print Embellishments
Embellished Direct Mail Marketing Creates Sensory Experience
By Julie Shaffer, senior vice president, content and programs, WhatTheyThink/ Association for PRINT Technologies Brands add embellishments to printed products to make them stand out and to grab the consumer’s attention. Studies show that people will look at a branded product with enhancements, such as foil, 50% longer than without such enhancements. Brands put this to work for … [Read more...] about Embellished Direct Mail Marketing Creates Sensory Experience
Direct Mail in a Different World
By Trish Witkowski, president of Foldfactory It’s 2023, and two of the greatest things that came out of the past three difficult years have been the rediscovery of and appreciation for tangible experiences – whether that’s a piece of mail, a visit to a store or an in-person meeting. Digital overload was a very real thing, and although it provided entertainment and helped … [Read more...] about Direct Mail in a Different World
Innovative Envelopes for Mail
by Trish Witkowski, Foldfactory.com/Rock the Mailbox White #10 envelopes are the work horse of the mail industry. They're practical, affordable and work well in many cases, but sometimes you just want something different. These days, I spend a lot of time monitoring trends in the mailing industry. I watch mailers large and small looking for ways to shake things up and … [Read more...] about Innovative Envelopes for Mail
Yes, It’s Beautiful…But, Will It Mail?
by Mike Porter, Print/Mail Consultants Many consider the hurdles for direct mail advertising to be capturing the recipient's attention, enticing them to open the mail piece and persuading them to take the intended action. Those all are important aspects of the campaign design phase. Just as important, however, is making sure the piece can be delivered to the intended recipient … [Read more...] about Yes, It’s Beautiful…But, Will It Mail?
Fulfillment: Measuring Your Performance
by: Tom Quinn Are you on the leading edge of your industry? Have you incorporated mailing and/or fulfillment into your service mix? If you can answer yes to this question, did you ever wonder how your company was performing compared to your competitors in the mailing and fulfillment industry? The printing and binding industries have been fortunate to have associations with … [Read more...] about Fulfillment: Measuring Your Performance
10 Steps to Providing Fulfillment Services
by: Tom Quinn, Mailing & Fulfillment Service Association (MFSA) In the Summer 2008 issue, I discussed the potential benefits that might be realized through the addition of mailing and fulfillment services to a bindery operation. This article outlines the "How To" - a step-by-step process to starting a fulfillment operation. The following steps are presented in what is … [Read more...] about 10 Steps to Providing Fulfillment Services
Mailing and Fulfillment Services in the Bindery
by: Tom Quinn, Mailing & Fulfillment Service Association (MFSA) Should bindery operations consider mailing and fulfillment services to grow and sustain their companies? I, for one, would shout an overwhelming "YES" to the question and will share some facts with you concerning the mailing and fulfillment industry to support my enthusiastic answer. Fact #1 - Your clients … [Read more...] about Mailing and Fulfillment Services in the Bindery