By Jules VanSant, executive director, Two Sides North America Many business owners striving to adopt eco-friendly practices have begun to view direct mail and other responsible paper use with skepticism based on false information and “greenwashing.” However, the paper and mailing industries have long been proactive in implementing sustainable practices that not only mitigate … [Read more...] about Challenging the ‘Paperless Ideal’: The Sustainable Reality of Direct Mail
Mailing & Fulfillment
Direct Mail Study Reveals the Impact of Print Embellishments
Contributed by the Foil & Specialty Effects Association With all the tools that marketers employ today, statistics clearly illuminate the power of direct mail. However, to make authentic connections with a targeted direct mail audience, brand managers need to utilize tactics that will resonate. Unless a direct mail piece strikes an immediate emotional tie through … [Read more...] about Direct Mail Study Reveals the Impact of Print Embellishments
USPS Adds Discount for Special Effects on Mailings
PostPress The United States Postal Service is providing a two-percent discount on mailing costs for direct mail pieces that include special effects and texture/tactile treatments. The special promotion runs March 1 through Aug. 31, 2016. The Tactile, Sensory & Interactive Mailpiece Engagement promotion leverages some of the latest technological advances within the print … [Read more...] about USPS Adds Discount for Special Effects on Mailings
Innovative Envelopes for Mail
by Trish Witkowski, Foldfactory.com/Rock the Mailbox White #10 envelopes are the work horse of the mail industry. They're practical, affordable and work well in many cases, but sometimes you just want something different. These days, I spend a lot of time monitoring trends in the mailing industry. I watch mailers large and small looking for ways to shake things up and … [Read more...] about Innovative Envelopes for Mail
Yes, It’s Beautiful…But, Will It Mail?
by Mike Porter, Print/Mail Consultants Many consider the hurdles for direct mail advertising to be capturing the recipient's attention, enticing them to open the mail piece and persuading them to take the intended action. Those all are important aspects of the campaign design phase. Just as important, however, is making sure the piece can be delivered to the intended recipient … [Read more...] about Yes, It’s Beautiful…But, Will It Mail?
Fulfillment: Measuring Your Performance
by: Tom Quinn Are you on the leading edge of your industry? Have you incorporated mailing and/or fulfillment into your service mix? If you can answer yes to this question, did you ever wonder how your company was performing compared to your competitors in the mailing and fulfillment industry? The printing and binding industries have been fortunate to have associations with … [Read more...] about Fulfillment: Measuring Your Performance
10 Steps to Providing Fulfillment Services
by: Tom Quinn, Mailing & Fulfillment Service Association (MFSA) In the Summer 2008 issue, I discussed the potential benefits that might be realized through the addition of mailing and fulfillment services to a bindery operation. This article outlines the "How To" - a step-by-step process to starting a fulfillment operation. The following steps are presented in what is … [Read more...] about 10 Steps to Providing Fulfillment Services
Mailing and Fulfillment Services in the Bindery
by: Tom Quinn, Mailing & Fulfillment Service Association (MFSA) Should bindery operations consider mailing and fulfillment services to grow and sustain their companies? I, for one, would shout an overwhelming "YES" to the question and will share some facts with you concerning the mailing and fulfillment industry to support my enthusiastic answer. Fact #1 - Your clients … [Read more...] about Mailing and Fulfillment Services in the Bindery