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      PostPress

      PostPress

      Print Decorating, Binding and Finishing

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        becky

        Highcon Announces New Digital Die Cutting Solutions with Advanced Features for Mainstream Folding Carton and Corrugated Production

        March 28, 2024

        Press release submitted on behalf of Highcon

        Highcon today announced a new portfolio line-up ahead of drupa 2024, addressing the fastest-growing segments of paperboard packaging. Responding to a global market with continuously growing demand for smaller production batch sizes, faster delivery, increased sustainability and enhanced customer experience, the company’s new portfolio accelerates Highcon’s strategy of mainstreaming digital die cutting by focusing on productivity, efficiency and quality. The new portfolio line-up includes:

        • For Folding Carton, the Highcon Beam 3 with optional new Beam Writer for offline writing of DART foils, will allow customers to produce around 50% more per shift than with Beam 2 – while delivering higher and more consistent quality[1].
        • For Corrugated Packaging and Display:
          • The Vulcan1, a revolutionary next-generation system with 1.4 x 1.7 (55” x 66”) sheet size, still under development, will enable the full benefits of digital die cutting to mainstream corrugated production.
          • An upgrade to the Highcon Beam 2C that delivers up to 50% enhanced productivity when paired with the optional Beam Writer and facilitates the expansion of Highcon’s footprint in the short- and medium-run corrugated market – especially for POS and web-to-pack.

        New Highcon Beam 3

        New Highcon Beam 3

        The new Highcon Beam 3 has been developed to respond to the feedback of both customers and prospects over recent years. It is packed with innovations and enhancements that will allow customers to be more productive and address a broader range of applications. A converter will be able to run 10 jobs with an average run length of 1000 sheets every shift. This will typically drive an ROI for customers of less than two years in a two shift operation.

        Prior to the first Beam 3 shipping to drupa 2024, Highcon will be performing a field upgrade to an existing Beam 2 system at Eurographic, in Poland. “We’re excited to be the first customer to receive the Productivity & Quality Boost Package that will bring Beam 3 performance to our system.” said Bartosz Nowakowski, GM of Eurographic Group in Poland. “The surge in production per shift is poised to make a significant impact on our operations.”

        New Highcon Beam Writer

        New Highcon Beam Writer

        The new Highcon Beam Writer, compatible with all Highcon Beam systems already installed, enables customers to create creasing rules using Highcon’s proprietary DART system and 5th Generation Consumables offline. For every 100 jobs per month, Beam Writer can free up more than 16 hours of Beam capacity, or two full shifts, improving productivity and increasing capacity.

        “I’ve always believed that there is a place for an offline DART writing system” said Charles Linney, Director of Linney. “Although the current inline system works very well, the offline Beam Writer could save us 10 minutes per job, which equates to over 50 hours a month.”

        New Highcon Vulcan

        New Highcon Vulcan

        The new Highcon Vulcan will enter mainstream corrugated production and address a painful gap in current solutions. It has a maximum sheet size of 1.4 x 1.7 meters (55” x 66”) and supports boards up to 5mm, including microflute, B-, C-, and EB-flutes. Like all Highcon systems, Vulcan will combine true physical creasing with laser cutting, and will have a maximum throughput of 3000 full-size sheets per hour (up to7000 sqm/hr or 75,000 sqft/hr). It will have a job changeover time of 5-10 minutes.

        “Highcon’s Vulcan will find a very broad footprint across the corrugated industry, complementing analog die cutting and solving the intractable problems of fast reaction, small orders and eliminating MOQs,” said Richard Brown, President of The BoxMaker.

        As product development started, four “Foundation Customers” including Thimm, The BoxMaker, UDS (Poland) and Grupak (Mexico), placed deposits on Vulcan systems in 2022. In 2023, Schumacher Packaging joined the Foundation Customer program and signed an MOU to purchase 5-10 units of Vulcan from Highcon before 2030.

        “Schumacher Packaging is an innovation leader and digital visionary,” said Bjoern Schumacher, CEO. “We are very pleased with our Highcon Beam 2C, but Vulcan is the system that can start the inevitable digitalization of corrugated finishing. Seeing is believing, and the demonstration of the prototype that I saw in Israel last June, convinced me that Vulcan will be game-changing for us.”

        During the tough economic environment of 2023, Highcon slowed down the Vulcan development with the intention to resume the program fully before the end of 2024. During 2026, the first Vulcan unit is targeted to ship for Alpha testing at a customer site.

        Highcon is offering thought-leading customers the option to secure a finite number of early delivery slots. These slots will only be converted into binding orders following a successful production demo.

        Upgraded Highcon Beam 2C

        Based on a running speed that is ~15% faster[2], the upgraded Highcon Beam 2C offers higher productivity for corrugated customers with faster sheet throughput. When used in conjunction with the new optional Beam Writer, it will offer corrugated customers approximately 50% higher productivity per shift for typical customer job baskets. It also includes the Digital die cutting Workflow Package (DWP) for smoother, more effective and automated integration into a site’s production workflow.

        drupa 2024

        At drupa, Highcon’s booth (Hall 9, B24) will showcase its customers and their work as well as Highcon’s new solution portfolio, together with samples from the breakthrough Vulcan prototype.

        “In this challenging environment, Highcon’s customers are successfully using ‘the right tool for the right job’ to optimize their plant productivity, overcome capacity limitations, improve agility, cost-effectiveness and efficiency and better serve their customers – all while maximizing their return on investment,” said Shlomo Nimrodi, Highcon’s CEO.

        “Inspired by our amazing customers, their feedback and how they’re using our solutions today – as well as inputs that we’ve received over several years – Highcon will be demonstrating how digital die cutting is becoming mainstream. The time to die cut digitally has arrived.”

        Nobelus Launches a New Tactile Film

        March 28, 2024

        Press release submitted on behalf of Nobelus

        Nobelus, a leading supplier of print web films, thermal laminates, and thermal laminating systems, has launched another unique film for the prime label and flexible packaging markets: FineGrit™ Film. Much like its thermal counterpart, FineGrit Film features a memorable stippled surface that emulates the feel of rough sand. However, this film includes no adhesive layer, making it ideal for prime label converters who use wet lamination and flexible packaging converters who utilize solventless, solvent-based, or water-based lamination.

        Roy Langlois, Product Manager at Nobelus, states, “FineGrit extends our film collection and allows converters to provide brands with a rough-touch finish that sets them apart in an industry where soft-touch finishes are highly popular. We hope this new product will encourage label and flexible packaging converters to explore new market segments and packaging formats.”

        Embossed during the manufacturing process, the rugged feel of FineGrit Film’s surface cannot be worn off through processing, shipping, or repeated handling. The film’s durable design makes it highly resistant to scratching, scuffing, burnishing, and many other types of damage that could impact graphics on print and packaging. The rough-touch finish of FineGrit Film enables converters to offer more diverse labels, stand-up pouches, stick packs, and many other packaging formats.

        “We are excited to offer a unique new finish to an already diverse line of unsupported films,” says John Corely, Nobelus VP of Sales. “FineGrit will enable our customers to better serve brands with packaging that appeals to multiple senses, enhancing the unboxing experience and promoting greater brand loyalty.”

        FineGrit Film is part of the Nobelus Tactile Collection. Sample rolls are available for testing.

        INX to highlight Sustainability and Customer Collaboration at drupa 2024

        March 28, 2024

        Press release submitted on behalf of INX

        With two months remaining before drupa 2024 is held, INX International Ink Co. officials are getting ready for the return of the world’s leading tradeshow for print technologies and graphic communication. One of the leading global ink manufacturers, INX not only will present a broad range of inks, coatings, and color management solutions, but also demonstrate its commitment to sustainability, product innovation, and customer partnerships in Hall 3, Booth E83 at the Dusseldorf Exhibition Centre in Germany, May 28-June 7.

        Renee Schouten, INX Vice President of Marketing, says the company has evolved and made advancements in many key areas since the last live drupa show was held in 2016.

        “With strong leadership and worldwide support from Sakata INX, our capabilities expand every year,” she commented. “New product innovation has always been a top priority, and the recent expansion of our R&D campus was paramount in our efforts to involve sustainability for every new product we have developed since the beginning of this decade. We value our customer partnerships, and drupa is the perfect environment for us to reconnect with them and others.”

        Coloring a safe and sustainable future

        INX has been steadfast in its development of new products and process since introducing the Coloring a Safe and Sustainable Future (CSSF) model in 2020. Delivering innovative, safe, and sustainable solutions for brand owners, customers, and consumers is a top priority. A recent priority assessment project helped identify Environmental, Social, and Governance (ESG) initiatives that were aligned with the CSSF model and integrated into INX’s Sustainability strategy.

        “We recognize that while delivering high quality printing inks, coatings, and services, we have a responsibility to do so in alignment with environment, society, and corporate governance,” stated Schouten. “As an industry leader and a manufacturer of products that serve all of society, we are committed to enhancing and growing our ability to add sustainable value for brand owners, customers, consumers, and our employees.”

        Schouten explained that INX assists brand owners and customers in making products easier to recycle and promotes the development of circular economies. This may include improving functional barriers to enable the use of mono material structures; the use of color fast washable inks such as the GenesisÔ GS washable inks that are easily removed in the recycling process; sustainably sourced natural based inks; and inks and coatings that are designed to be highly robust for multiple re-use and returnable applications.

        Driving future business growth and innovation

        INX’s presence at drupa 2024 will be a touch point for discussions and conversations about future trends and current solutions for the print and packaging industry.

        “In order to advance print and graphic communications for a circular world, we need to work even closer together to test new ideas across the entire industry,” says Shane Bertsch, Senior Vice President of Strategy and Innovation for INX. “Therefore, we want to bring people together in our booth to share and develop innovative ideas to meet future packaging and printing trends.”

        INX also has taken the appropriate steps to strengthen its product pipeline for the future by establishing the INX Venture Capital program in mid-2022. The program has already netted minority investments with five technology and materials science start-ups that have strategic relevance to the printing inks and coatings value chain. The deals impact both conventional and digital platforms, and developments involve a wide range of industry market segments.

        Attendees who want to learn more about all the product offerings and discuss their service and color management needs can schedule a meeting in the INX booth.

        AmericaPack Summit 2024 Set for June 20-21

        March 21, 2024

        Press release submitted on behalf of AmericaPack Summit 2024

        The AmericaPack Summit is an invitation-only, premium forum bringing together leading packaging executives and innovative suppliers and solution providers. The summit’s content is aligned with key packaging challenges and interests, relevant market developments, practical and progressive ideas, as well as strategies adopted by successful pioneers.

        AmericaPack Summit 2024 takes place June 20-21, 2024, at the Radisson Blu in Chicago, Illinois. Key topics include: Unpacking a Sustainable Future, The Unboxing Revolution, Next Generation Packaging, Elevating Brands with Packaging Design, The Evolving Regulatory Landscape and Navigating the Packaging Supply Chain.

        Learn more at http://tinyurl.com/y7nrx5wk.

        Brodnax 21C Packaging to Enhance the Collectability of Trading Cards with Scodix Embellishments

        March 19, 2024

        Press release submitted on behalf of Scodix

        Scodix, the leading provider of digital print solutions for the graphic arts industry, today announces the sale and installation of a Scodix Ultra 6000, powered by SHD Press to Brodnax 21C Packaging.

        As experts in the high-end trading card market, particularly sports trading cards, Brodnax plans initially to dedicate the Scodix press to this market. The Scodix Ultra 6000, powered by SHD Press is ideally suited to the application as it combines variable data foiling capabilities with intricate detail and fine clarity across a multitude of embellishment effects – including embossed or flat foil, foil-on-foil, and 3D holographic effects.

        “We are able to efficiently and effectively serialize cards with foil and thus enter into the more collectable segment of trading cards,” elaborates Brodnax owner Jim Singer, stating: “There’s not another system on the market with these quality & variable capabilities.”

        Attributing his decision to invest in the Scodix press to its speed and format, Singer adds, “For anyone who understands the numbers, the 41-inch sheet size at 1000 sheets per hour is a serious output that we can really use as we continue to innovate and reinvest in the company. We are expanding the capabilities of our shop to diversify our product portfolio and expand into new service industries and the Scodix system makes the most sense to support that. This machine is critical to the growth of our current client base as well as bringing on new clients and markets.”

        In addition to high-end trading cards Brodnax anticipates using the Scodix Ultra 6000, powered by SHD Press for increasingly complex direct mail campaigns and various other general print applications. Adding foil and other enhancements is a growing trend in direct mail, and Scodix will help Brodnax step into this market.

        A sister company to Brodnax 21C Printing, Brodnax is a family-owned company that offers proprietary technology platforms and warehouse management services in addition to commercial offset, small format and wide format digital printing.

        With a proven track record of successful investing, Singer believes that the company’s latest venture with Scodix technology – following extensive research of industry trends – will ensure that the company remains at the forefront of the industry, providing customers with a wider range of embellishment choices and fast time-to-market.

        “Fully digital and variable sheets flying off the printer can be turned and immediately run through the Scodix without any finishing required, bringing incredible efficiencies and a seamless addition to our workflow,” Singer comments.

        Mark Nixon, Scodix EVP Global Sales & Marketing, adds, “The requirements of quality, detail, variable numbering and multi embellishment that the Brodnax companies demanded presented some challenges. However, the Scodix Ultra 6000, powered by SHD Press and the associated workflow is uniquely equipped to handle them.

        This further cements our position as the #1 provider of digital embellishment to the trading card sector. We are proud to have a leading company, such as Brodnax 21C Packaging, in the Scodix family.”

        UV Curing Technologies Panel Added to Print Embellishment Conference Schedule

        March 18, 2024

        The 2024 Print Embellishment Conference, sponsored by the Foil & Specialty Effects Association (FSEA), PostPress Magazine and Amplify Print, will be held April 9-11 at the Delta Hotels Dallas Southlake in Dallas, Texas. To address the growing area of UV curing technologies for coatings, printing and other embellishments, three industry experts will be on hand for a panel discussion.

        Panel members Rod Franson, Carlson Print; Tim Cain, Breit Technologies; and Chris Hogge, Harris & Bruno, will share their experiences with UV and UV LED curing technologies for print and print embellishment applications.

        The discussion will include applications in which UV curing technologies are utilized; the advantages and disadvantages for print embellishment; and its growth in offset, flexo and digital print, as well as with special embellishment technologies, such as cold foil transfer, Cast & Cure, specialty UV coatings, and digital inkjet foils and coatings.

        Other programming scheduled during the event addresses key topics and market segments of the print embellishment industry, from packaging (cartons and labels) and trading cards to greeting cards, direct mail and more. It also includes expert presentations on digital embellishment trends, sustainable print design and data from a new recyclability study targeting metallic decorating processes.

        Over 20 suppliers in the print embellishment/finishing industry will exhibit at the Supplier Trade Fair and Opening Reception on the first evening of the Print Embellishment Conference and during an extended lunch the following day. Virtually all of the leading print embellishment suppliers of foils, engravings, machinery and coatings will be exhibiting, with the full list of exhibitors found on the website.

        For more information – including detailed session descriptions, speaker biographies, travel information and easy registration – visit www.fsea.com/print-embellishment-conference or call 785.271.5816.

        Lollipop Envelope Design Encompasses Multiple Embellishments

        March 18, 2024

        By Jeff Peterson, editor-in-chief, PostPress

        Kenmore Envelope Company, located in Richmond, Virginia, specializes in high-end envelope manufacturing, which includes everything from the printing and finishes to the final envelope converting. Special finishes and embellishments always have been an important part of what Kenmore offers.

        To showcase Kenmore’s abilities, the company believes creating specialty embellished envelope samples for its customers and prospects is an important part of the selling process. In a recent envelope design, the Kenmore team decided it wanted to highlight ‘scent’ coating with its newest sample creation.

        “We had a meeting with about a dozen Kenmore team members to throw around ideas and came up with the lollipop idea,” said Scott Evans, Kenmore Envelope president. “From there, we discussed how to make each embellishment impactful and not only shine by itself, but as a whole to the entire design.”

        The goal was to have a cutting-edge envelope to showcase the technological investments Kenmore offers without getting too busy with the look and design.

        The Kenmore team wanted the colors of the lollipop to pop off the envelope design. Once the flat art was created, the team needed to determine what to add to improve the existing design with Kenmore’s available embellishments – which effects to combine, where to place the embellishments, and what design elements on the envelope to highlight.

        The lollipop envelope includes cold foil transfer, 4-color process, Cast & Cure™ clear holographic and spot scent coating that smells exactly like a lollipop. The amazing aspect of the project is that the embellishment and finishes all were accomplished in two passes. The cold foil and 4-color process printing was the first pass, and the Cast & Cure and scent coating were applied in the second pass. All of these were done on a K+B Rapida 106 LED UV offset press with an Eagle Systems’ cold foil module. The final steps in the production were the embossing of the word ‘Color’ and the lollipop on the front side of the envelope and the diecutting. Both were accomplished in one pass on Kenmore’s in-house platen 40″ diecutter. The final envelope was converted on a W+D 628.

        The envelope included a silver cold foil in specific areas of the envelope and then the 4-color process was applied inline for the vivid, colorful lollipop and the black background of the envelope. There also was overprinting CMYK over the silver cold foil in the ‘splash’ below the lollipop and the word ‘COLOR’ in the headline. The next pass applied the Cast & Cure film on the black background to showcase a clear holographic pattern over the entire envelope except over the printed lollipop. The Cast & Cure process was applied through Eagle Systems’ cold foil module for the second pass. The scented spot coating then was applied over the lollipop on one of the offset stations inline with the Cast & Cure. Lastly, the wording ‘COLOR’ and the lollipop were embossed in the final pass.

        “We limited the amount of cold foil so we didn’t overwhelm the envelope as there’s beauty in having focused cold foil in certain areas,” explained Evans. “The combination of the cold foil and embossing also had a beautiful impact.”

        The cold foil used for the lollipop envelope was supplied by Univacco, the Cast & Cure film was supplied by Breit Technologies and the scented scratch-off coating came from Scentisphere.

        Kenmore Envelope strongly believes that tailored envelopes have a higher chance of being opened than ones that lack distinction. Clients have shared with Kenmore that the specialty embellishments increase their lift vs. a non-embellished envelope, including feedback from clients that the increase has been three to five times more than in previous non-embellished envelopes.

        “I believe our clients and the agencies we have worked with for years have always challenged us about what’s new and next. What can differentiate them from their competitors?” Evans said. “There’s a luxury feel to being a bit different and to stand out.”

        The cover of this issue of PostPress was produced by Kenmore Envelope Company, which supplied the covers through the inspiration of the lollipop envelope project.

        Industries Stay Committed to Embellishments

        March 18, 2024

        By Hallie Forcinio, writer, PostPress

        Segments of the printing industry are cautiously optimistic about the next few years. Sales revenue for commercial printing, direct mail, greeting cards, trading cards, and folding cartons and packaging is expected to grow. One contributing factor is the increased use of embellishments, particularly combinations of decorative technologies.

        Brand owners like embellishments because they connect with customers. In the direct mail segment, this success is confirmed by real-world statistics. The US Postal Service (USPS) cites studies showing increases in response rates of 10–30% for mailers using some form of embellishment. Lob, www.lob.com, a direct mail platform, reported its client, Lovesac, achieved a 300% increase in sales after incorporating embellishments like foil printing and textured paper. Who’s Mailing What!, a trade publication, mentions a study where a textured cover letter increased response rates by 52%.

        According to Andrew Schipke, vice president marketing and strategic sales at W+D North America, Inc., another driving force for direct mail is the USPS itself, which has been promoting usage by offering postage discount incentives (5% in 2024). Details about the Promotions & Incentives Programs for First Class® and USPS Marketing Mail® may be found at https://postalpro.usps.com/promotions.

        For greeting cards, embellishments continue to drive sales and pricing as millennials look for differentiated cards that reflect who they are, as well as their relationship with the recipients of their cards.

        Commercial printing

        The commercial printing segment likely declined a bit in 2023, and general periodicals will continue to slide. However, 2024 should show positive growth since it’s an election year. A transition from high-volume jobs to added-value jobs also is occurring. Thus, digital finishing and embellishment will continue to be highly desirable elements because printers win business by setting themselves apart from their competition. “Marketers and brands want differentiation,” explained Thayer Long, president of the Association for Print Technologies.

        Marketers also are dealing with omnichannel campaigns and looking for print support. “This is spurring a trend away from mass production and more toward mass customization – variable print, etc.,” Long said. As a result, printers continue to invest in software and workflow improvements as well as automation, especially on the finishing side of the business, to expand hands-free operation and lower labor requirements. Long also predicts a growing role for artificial intelligence (AI), which already is developing marketing collateral.

        Direct mail

        The USPS reports 56% of the 105 billion pieces of mail it handled in 2023 were marketing pieces. So, it’s no surprise that direct mail has paralleled the strength of the economy even though postage increases have reduced overall mail volumes in recent years.

        Direct mail will continue to grow, particularly as changes in privacy laws limit how search engines use data for retargeting. With less retargeting allowed, marketers will be forced to look for other ways to put their message in front of customers. “Everyone has an address, everyone has a mailbox, everyone has to get mail every day,” explained Long.

        He said this makes direct mail the ideal solution because it offers:

        • “High response rates: Compared to digital ads, direct mail boasts significantly higher response rates, making it attractive for marketers seeking engagement. With digital fatigue on the rise, physical mail can stand out and capture attention effectively.
        • Personalization potential: Advanced data and technology enable highly personalized mail campaigns, leading to increased relevance and impact. This is the next big wave in direct mail and will be driven by new AI and inkjet printing capabilities.
        • An omnichannel integration approach by marketers: When combined with other marketing channels, direct mail can be a powerful part of a comprehensive strategy.”

        Financial services, banking, healthcare, insurance and nonprofits have been the biggest users of high-volume direct mail and rely on it for both customer acquisition and retention. Schipke explained, “With customer acquisition costs on the rise, marketers are using direct mail campaigns strategically as part of an omnichannel campaign to keep existing customers engaged with cross-sells, upsells, education and other value content that keeps the brand top of mind.”

        For most marketers, direct mail delivers the best ROI, response and conversion rates of any marketing channel they use. “As we move forward,” Schipke predicted, “marketers that automate direct mail will reap the benefits of better response rates as the result of being able to create more targeted, personalized and trackable campaigns. We expect AI to play a major role in this automation.” QR codes, personalized URLs and customer activity in a given period are leading measurement tactics used by marketers who automate direct mail for campaign tracking and attribution. This means more 1:1 digitally printed direct mail pieces will find their way into mailboxes.

        Greeting cards

        “The greeting card industry is in a good place,” reported Nora Weiser, executive director of the Greeting Card Association. She explained, “We have a record number of small makers in the industry, and while our largest card buyers by volume, baby boomers, are declining, our largest segment by dollars, millennials, are only now entering their primary card-buying life stages – getting married, having babies and buying a house – as they are now 29-42 years old. The demand for cards has remained strong because millennials have seized onto cards as a key vehicle to further relationships with their friends and family.”

        Unique, differentiated cards targeting this demographic appeal to this growing audience of card buyers. As a result, smaller manufacturers and retailers focused on millennials are seeing the strongest growth. Embellishments provide the type of differentiation they want when seeking that ‘perfect card’ to send to their ‘card-worthy’ friends. “When art, editorial and embellishments come together to create the perfect design for senders to show they were thinking about the recipients and their relationship, the magic happens – and the sale!” Weiser said.

        Based on these trends and millennial preferences, she predicted, mass market card sections in major retailers (e.g., Walmart and Kroger) will shrink, but the number and variety of retailers carrying greeting cards will continue to expand. Embellishments will drive sales and pricing. “Consumers still value the tactile quality of greeting cards as a way to further their key relationships,” Weiser said.

        Despite this positive trend, the greeting card segment faces challenges, with the first being to convince retailers of all sizes and types that greeting cards will sell well for them. Another major hurdle is the health of USPS, which traditionally has delivered nearly 60% of purchased greeting cards to their final recipient. However, Weiser noted, “The rapid price increases, deterioration of service and the inability of USPS to handle thicker, heavier and odd-sized envelopes with the types of unique cards today’s buyers prefer are combining to make it much more difficult for consumers to send the card they want to their friends and family. If that continues, it will put a lot of negative pressure on card sales. It is hard to envision an alternative that can deliver to any household in the US, quickly and at a reasonable price, so our efforts focus on halting the negative slide at USPS.”

        Weiser concluded, “Overall, greeting card volume may remain flat or be slightly down over the next decade, but overall greeting card dollar sales likely will continue to enjoy a slow increase. In short, the next five to 10 years are a good time for small makers and the suppliers that can help them produce unique, differentiated cards for the millennial market. Small retailers that cultivate a strong base of female customers with money and taste and carry greeting cards that cater to them also will do well. As millennials fully enter their prime ‘kin-keeping’ years where card buying peaks, the changes seen over the last 10 years – more differentiated cards, more small makers and more retailers of all types carrying cards – will accelerate, benefitting greeting card makers, manufacturers and retailers alike.”

        Trading cards

        The trading card segment is divided into sports cards and collectible or trading card game cards. Sports cards cover all major US sports plus European football. The collectible and trading card game segment includes Pokémon, Yu-Gi-Oh!, Magic: The Gathering and Marvel Champions. Both segments are experiencing healthy sales and are likely to see high single-digit or low double-digit growth during the next two to five years, according to Stefan Congram, global director – Design Centers & NPI at Cartamundi Group.

        Each card type has a different audience with its own hierarchy of interest from casual to intense. On the game side, for example, casual players enjoy an occasional game. Moving to the next levels of interest, invested players spend a lot of time playing, followed by fanatics. At the top of the hierarchy are ‘whales,’ people with means who will spend almost any amount on something rare. “Rarity and the perception of value are what are driving the markets right now,” Congram said.

        On the sports side, football, baseball and basketball cards are in high demand, with purchases often driven by the desire to acquire a card for a specific player like Victor Wembanyama, the 7-foot, 4-inch French rookie who plays center for the San Antonio Spurs.

        Embellishments, particularly foil supported by gloss or matte elements, are important features on sports and trading card game cards. “Everyone is looking for what’s next and wants something unique, particularly for ‘chase’ cards,” Congram said. In addition, he said, “Serialization is a big draw in both spaces because when you see a numbered card, you know how rare it is.” Serialization also is used for the signature of the artist who created the artwork.

        “We’ve seen a shift toward digital embellishment [serialization and signatures],” Congram said, who predicted this trend will continue and gain momentum due to the large impact it provides.

        Folding carton/packaging

        Extended Producer Responsibility laws in the US may negatively impact folding carton volumes as marketers eliminate the use of folding cartons for some secondary packaging applications, e.g., bottles in cartons. However, any decline is likely to be offset by the adoption of renewable and recyclable folding cartons as an alternative to non-recyclable packaging. As a result, the folding carton market should see steady growth of 5% per year globally and in the US, according to Adam Peek, senior vice president of sales at Meyers, a third-generation family-owned printer with an in-house design studio.

        While the market may be strong, the use of embellishments is under pressure due to cost-control efforts. So, more folding cartons are being printed standard 4-color offset or 7-color ECG (extended color gamut) printing, often in gang runs. “For a lot of brands, digital printing would be best, but there hasn’t been near the adoption rate of digital printing of cartons that we’ve seen for labels, corrugated, shrink sleeves and flexible packaging,” Peek said. However, he predicted, “Quick-turn digital will gain traction if the technology evolves.”

        Either way, embellishments will continue to be an important tool, particularly for printers that can add them with minimal impact on pricing. Marketers need shelf impact to sell products; embellishments deliver that impact.

        Like other segments of the industry, folding carton companies will need to focus on automation, workflows and building relationships up and down the industry (suppliers and customers). Peek said such efforts will be imperative to withstand the economic turbulence on the horizon, which is being driven by China’s aging population and the US debt.

        Foil Set-Up and Makeready on a Clamshell Press

        March 18, 2024

        By Jeff Peterson, editor-in-chief, PostPress

        Working with clamshell-style foil stamping presses presents specific challenges on press. Correct set-up and makeready are critical to ensure a quality job and one that runs with few rejects and at speeds that provide an adequate ROI.

        PostPress solicited the help of two experts – Mark Greenwald, Mark Andy Kluge, and Kersten Pankatz, PlatenWorks – to run through several scenarios on press and provide readers with recommendations to help solve challenges with paper stocks, inks and coatings, and more.

        When working with difficult stocks with high surface tension, what recommendations can help with foil adhesion and coverage?

        Pankatz: If coating the sheet after foil stamping is an option, that always is the best solution. Surprisingly, coating on top of the foil does not deter its sheen or brightness. If operators need to foil stamp over a UV coating, I suggest investing in a set of dyne count markers. The lower the dyne count, the more difficult it will be for the foil to adhere. There are foils that will stick to a dyne count in the upper 30s, and there are certain foil products that can work on a dyne count even toward the mid-30s. However, once a dyne is under 37 or 38, it most likely will not be stampable.

        Running the press at a lower speed may help with high surface tension. A solution for a Kluge press is to string the foil in reverse (bring the foil down the back side of the press and under the press, then up over the die). Instead of pulling the foil away from the work, this method will release the foil more slowly with the sheet, resulting in a less violent release. Also, if the image is shark toothing (triangle-shaped areas where the foil is not adhering), try prepping the image area with sandpaper. Tape a sheet of fine-grit sandpaper over the die, back off the pressure a little and run the sheets through the press. Then remove the sandpaper and run the sheets back through with foil. Registration is extremely critical when attempting this method. I suggest operators run about 50 sheets at a time until they are sure it is working and staying in register.

        Greenwald: I believe the adhesive on the foil is most important to battling high surface tension. There are several methods to help with the adhesion, including adjusting the heat and pressure and blasting air between the sheet and foil. Knowing all of the foil options available is critical. There are dozens of options through reputable foil suppliers, and operators should familiarize themselves with the different foil formulations to take the guesswork out of difficult jobs.

        If embossing on a clamshell, what suggestions help to ensure the operator ‘bottom outs’ the embossing die to get the most detail out of the impression?

        Greenwald: Every customer asks the same question with an embossing job: “Can you make it any deeper?” I suggest operators talk to their engraving suppliers about their recommendation on how deep to make the die. They will want to know the paper stock being used and the press the embossing will be run on. The key is to not have the die made too deep or the makeready will be a disaster. Again, the engraver is the best source.

        Pankatz: In many instances, I see dies etched or engraved much too deep. There is a misconception that the embossing die needs to be as deep as possible to create the best image. Work with the diemaker to get a die with a depth that works with the stock and the image. A die that is .024″ deep might work for a soft uncoated cover stock but most likely will not work on a coated text stock. I prefer a die more on the shallow side so I can iron out the grain of the paper. If the die is too deep, operators must back off the impression, giving a washed-out look, lacking detail.

        Once on press, it is recommended to heat the embossing die for best results. With uncoated stocks, 175° is a good starting point. For coated stock with ink, around 125° is recommended. These numbers are a good starting point; adjust as needed. Heat will make the stock more pliable and easier to create a deep embossing. Another suggestion: To get more detail out of the embossing die, tape yellow engraver’s board over the counter. Increase the pressure, moisten the yellow board and run several impressions, beating the die into the board. Once the image on the board firms up, make a spot sheet under the plate to even out the pressure. Any weak areas can be spotted on the yellow board with .0015 spot tape. If the image is splitting or cracking, cover the die with embossed film or Mylar. If the embossed film gives out after several impressions, string up a roll of the embossed film and use it like a foil roll, drawing a new section of the film with each impression.

        Refractive foil stamping is a great process to include image detail without embossing the sheet. Any suggestions for on press when working with a refractive (micro-etched) die?

        Pankatz: When stamping with refractive dies, I recommend black polyurethane board as a counter. This allows dwell time with each impression and helps push the stock up into the die. Another option is to tape a sheet of smooth uncoated text-weight paper over the phenolic or epoxy board makeready. Raise the die temperature a little and use a foil with an easy release. Also, refractive images work best on coated stocks, producing a better refractive image. Uncoated stocks can dull out the foil when using significant pressure, which makes it difficult to see the micro-etching.

        Greenwald: The August/September 2019 PostPress magazine included a refractive foil-stamped dragon on the cover. I was working at my family’s business, Scarab Printing Arts, at that time and was involved with the project. I remember testing several foils to achieve the best results. A heavier foil product commonly is recommended with refraction because it usually involves a larger image. We also performed tests on several makeready boards and settled on Redboard. It is much softer than epoxy glass or phenolic board, which makes it suitable for filling in the micro-etched lines on the refractive image. There are a handful of FSEA-member die and makeready suppliers that can help with incorporating refractive foil stamping into a print finishing repertoire. It is a creative way to add pizazz to a foil stamping job with a small additional investment.

        When foil stamping or embossing to print or another foil-stamped image with tight registration, what should operators keep in mind on press to ensure a quality registered image?

        Greenwald: The key to getting perfect registration on a clamshell press is all on the release of the sheet into the bottom gage blocks. Sheets must hit the blocks cleanly. Watching a machine when the sheets are hitting the blocks correctly is going to ensure proper registration. If there is any bounce in the sheet, the operator simply will not register the foil or emboss to the print and will need to make adjustments, most likely to the feeder head. Also, try moving the suckers and blocks around. I have seen operators have more success registering sheets with the suckers on the outside of the block, and others who prefer them on the inside – each with their own theories as to why one way is better than the other. Again, as with most makeready and set-up procedures, experiment and be creative. I explain that running a job is like running a race where the start line and finish line are in the same place, but the path taken to get to the end is up to the operator.

        Pankatz: When registering foil or embossing to a printed image, be sure to match the gripper and guide with how the job was printed. Keeping the guide corner the same but switching portrait and landscape orientation can cause registration issues if the stock isn’t pretrimmed or square. If possible, lay out the job with the image that is stamping closest to the gripper and guide. Sheet curl and stretch become more pronounced the further the image is away from the guides. On a Kluge press, use the lower 1/8″ blocks for the head stops and side guides. This will minimize the buckling that can occur if the stock is curling. And it might be necessary to decurl the stock before loading the press.

        A helpful move is to lock up a crop mark die off the edge of the sheet. Pull a stack out of the delivery, jog it up to the gripper and guide, and look at the mark to check registration. If possible, string foil over the die. Operators will know double sheets are being pulled if they encounter crop mark images without foil.

        Thank you to Mark Greenwald, Mark Andy (Kluge), www.markandy.com, and Kersten Pankatz, PlatenWorks, www.platenworks.com, for their assistance with this article.

        Whimsical Goat Box Makes Sustainability Statement

        March 18, 2024

        Edited by Erin La Row, editor, PostPress

        When the owners of Big Picture Farm, a small, hillside goat dairy and farmstead confectionery and creamery located in Townshend, Vermont, wanted to create a fun and whimsical milk caramels gift box to add to its Valentine’s collection, owner Louisa Conrad had a design in mind.

        “We wanted to have a box that featured our goat in a field of hearts, so I was imagining the goats browsing on flowers that were magical hearts,” Conrad said.

        Conrad and her husband, Lucas Farrell, turned to Diamond Packaging, located in Rochester, New York, to create a sustainable package that Dennis Bacchetta, marketing director at Diamond, said, “… brings to life the exciting and unpredictable evolution of their products.” The box won bronze for Best Use of Sustainable Design in the Foil & Specialty Effects Association’s 2023 Gold Leaf Awards.

        Sustainability is important to Conrad and Farrell. According to the Big Picture Farm’s website, www.bigpicturefarm.com, whenever possible, they choose high-quality, low-impact methods when it comes to ingredients sourced, feed provided to the animals and grazing systems implemented. They also are committed to solar-powered energy consumption. Recently, Conrad and Farrell transformed their product line into one that is zero-waste and climate-forward.

        Goats are the heart of the Big Picture Farm; they’re part of the family. Founded in 2010, Big Picture Farm is certified Animal-Welfare-Approved, which means it meets rigorous and progressive animal care requirements for its herd of about 40 free-range goats. Each goat on the farm has a name and its own personality, and it is highlighted on the company’s website, complete with photos and bios.

        It’s no surprise that the farm’s goats are an essential part of its marketing strategy. They’re featured on the packaging and even on some of the chocolates. Bacchetta said the graphic design of the award-winning box incorporates a clean, minimalist look that exudes quality and sophistication. Side panels feature hand-drawn sketches of several of the farm’s free-ranging companions.

        Embellishments include shimmering gold and silver foil renditions of two of the farm’s goats that Bacchetta said lend depth and sophistication to the packaging and provide a striking contrast to the matte white finish surrounding it. The foil used was Kurz Luxor (GIO-NB 220) – gold hot foil and Kurz Luxor (Alufin GIO) – silver hot foil.

        “The result is a striking presentation that creates visual interest and contributes to a sweet and rewarding unboxing experience,” Bacchetta said.

        Diamond used a Heidelberg Speedmaster XL 105 offset press in the production of the piece as well as several BOBST machines, including the BOBST BMA foil stamper/embosser, BOBST 102 CER diecutter/blanker/stripper and a BOBST 90 Matic folder/gluer.

        The folding cartons were converted utilizing FSC-certified and recyclable Clearwater Candesce® .024 SBS paperboard and manufactured using 100% clean, renewable wind energy in a Zero Waste to Landfill (ZWL) and carbon-neutral (Scope 1 and Scope 2) facility.

        Bacchetta said the Clearwater Candesce® SBS paperboard was chosen for its environmental attributes and its smooth surface that is tailored to faithfully reproduce the most sophisticated printed images and meet the high demands of flawless hot foil stamping, cold foiling and embossing.

        The standard straight-tuck carton incorporates slit-lock closures and a diecut window on the rear panel to view the products inside. The rear panel quickly communicates the product’s story, benefits and environmental attributes through on-product labeling, including FSC and wind energy logos.

        “Our customers love it!” Conrad said. “It is a big hit around Valentine’s Day, but it’s also subtle and beautiful enough that it can work year-round. Of course, sustainability is number one on our minds as well, and we think our customers appreciate that for sure.”

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