Founder and cultivator of Print Production Professionals, the largest print group on LinkedIn, Deborah Corn has more than 25 years of experience working in advertising and marketing. As the Principal, Chief Blogger and self-styled "Intergalactic Ambassador to the Printerverse™" for Print Media Centr, Corn is dedicated to bringing relevant and topical information and resources … [Read more...] about Industry Influencer: Deborah Corn
Articles
Job Costing – Using Data Collection to Determine Estimated vs. Actual Profits
by Mark Porter, president, Dienamic MIS Software, Inc. In any business, knowing costs is important. After all, isn't the mathematical formula Profit = Sales - Costs? If companies don't know their costs, how can they know their profits? Sure, at the end of the year anyone can say "I made money" or "I lost money," but when businesses control costs and use cost data to make … [Read more...] about Job Costing – Using Data Collection to Determine Estimated vs. Actual Profits
Multi-Level Embossing Kicks It Up a Notch, Reaches New Depths
by Melissa Larson, contributing writer, PostPress Embossing is a technique that is straightforward enough to be done at home by scrapbookers and other crafters with readily available tools, yet still sophisticated enough that specialized printers and print finishers advertise their abilities to accomplish multi-level designs and images. An embossed image can be as simple as … [Read more...] about Multi-Level Embossing Kicks It Up a Notch, Reaches New Depths
Print and Paper in a Digital World – Consumer Preferences, Attitudes and Trust
by Phil Riebel, president, Two Sides North America, Inc. From financial transactions to reading the news or a magazine, the world is moving rapidly toward an electronic interface. But is this actually what we want? A 2017 survey commissioned by Two Sides, "Print and Paper in a Digital World," examined the preferences of US consumers for print vs. electronic over a wide range … [Read more...] about Print and Paper in a Digital World – Consumer Preferences, Attitudes and Trust
Strategic Planning
PostPress Rarely is success stumbled upon by accident. Instead, it's the result of careful, focused planning that identifies direction, market and strategies to achieve goals that also have been deliberately set. How many business owners today are taking the time to study, assess and understand their companies' strategic plans? And, how many are expending the effort necessary … [Read more...] about Strategic Planning
The Good, Bad and Maybe Ugly Sides of the Tax Cut
by Chris Kuehl, managing director, Armada Corporate Intelligence As readers must be aware, it is the job of the economist to point out the dark cloud that accompanies every silver lining. No good deed goes unpunished, and they don't call us dismal scientists for nothing. Now that I have set the tone, we can discuss the impact of the tax cut and what the various phases will … [Read more...] about The Good, Bad and Maybe Ugly Sides of the Tax Cut
A Study in Chocolate: API Foils Examines Premium Chocolate Packaging
Information provided by API Foils packaging study One of the fastest growing market segments, nearly half of the world's total chocolate is consumed by Americans. A daily luxury for most, the root of Americans' innate love of this sweet treat can be traced to several factors, one of which is the elegant and stylish packaging contributing to the luxury generally associated … [Read more...] about A Study in Chocolate: API Foils Examines Premium Chocolate Packaging
BIA News
BIA's Website Has a New Look Printing Industries of America has launched a new website, which means BIA's webpages will have a new look. We will continue to populate the website with new information, but we need your help. If you want to be listed on Find A Bindery or BIA Supplier, please send the following information: Company logo Company description Contact … [Read more...] about BIA News
Build an Emotional Connection with Interactive Pop-Ups
by Kevin Rickard, president, Rickard Bindery Today's jaded consumers and business customers think they've seen it all, so communication professionals need to work a little smarter to build an emotional connection through the printed image. When your message absolutely must be noticed, it's essential to find the right format that accentuates what you have to say while helping … [Read more...] about Build an Emotional Connection with Interactive Pop-Ups
Creasing Solutions – Keeping Up with Digital Printing
by Brittany Willes, editor, PostPress The devil is in the details, as the saying goes. While this has always been true of the printing industry, it's become even more important with the advent of digital technology. When it comes to printing on digital stock, strict attention to the smallest details is what transforms a good print job into an amazing one. Working with … [Read more...] about Creasing Solutions – Keeping Up with Digital Printing