Spark Printing, Memphis, Tennessee, has lit a bonfire of new business opportunities with print buyers, brands and other fellow commercial print service providers over the last year with their MGI JETvarnish 3D digital print enhancement press from Konica Minolta.
By taking a creative approach to decorative design and using an advisory-based method of delivering finishing services for promotional marketing campaigns, the firm has grown by 400% in the last year by developing partnerships with peers in the industry to make their JETvarnish 3D embellishment resources available to other printers and agencies on a national basis.
A Campaign-based Printing Model
Jeff Cowens, president of Spark Printing, summarized his experience with the JETvarnish 3D solution by stating, “The beauty of this machine is discovering new special effects that we didn’t even know were possible before. This technology is turning traditional 2D graphic design into 3D fashion statements and it allows us to act as a brand consultant for our printing partners and customers in the industry.”
In addition to their JETvarnish 3D digital special effects, Spark also offers brand management support for print campaigns with wide-format sign displays, direct mail programs and other traditional commercial printing applications produced by its Konica Minolta AccurioPress C6100. A recent important project and success story involved their work to support the 50th anniversary commemoration of Martin Luther King, Jr’s tragic death for the National Civil Rights Museum. Spark produced a variety of materials and memorabilia for the notable historical event with recurring graphical citizenship themes that allowed the important non-profit organization to exceed its donor fundraising and member participation goals.
FSEA Odyssey Expo Sourcebook Directory
The biennial Odyssey Expo, hosted by the International Association of Diecutting and Diemaking (IADD) and the Foil & Specialty Effects Association (FSEA), is the leading postpress industry forum for commercial printers, trade finishers and packaging converters. At the event, the elite craft of decorative print enhancement is catalogued for the marketplace with the publication of the FSEA Sourcebook Directory, a compendium of member services available to print buyers, brands and agencies.
This year, Spark Printing contributed to the proceedings by producing a special duplex promotional insert in the FSEA Sourcebook that illustrates the high-impact brand value available to print buyers seeking to deliver targeted, personalized communications with JETvarnish 3D embossed Variable Data Foiling (VDF) techniques. This piece was produced using three different Crown Roll Leaf foils: Cherry Red, Penny Copper and Rainbow Hologram and utilized an Abraham Lincoln one cent US coin image and a complex electronic circuit board design for maximum effect.