by Brittany Willes, PostPress The phrase "edge staining" likely brings to mind images of bibles and hymnals, their edges gleaming with a metallic gold sheen. However, today's edge staining goes far beyond traditional books. "Edge staining has become more common," stated Rick Jennings, co-owner of Kingsport Book, Inc., Church Hill, Tennessee. "Years ago it was journals, … [Read more...] about Application: Getting the Edge on Quality
2015 Aug/Sept
Yes, It’s Beautiful…But, Will It Mail?
by Mike Porter, Print/Mail Consultants Many consider the hurdles for direct mail advertising to be capturing the recipient's attention, enticing them to open the mail piece and persuading them to take the intended action. Those all are important aspects of the campaign design phase. Just as important, however, is making sure the piece can be delivered to the intended recipient … [Read more...] about Yes, It’s Beautiful…But, Will It Mail?
Using Social Media to Promote Your Business
by Jen Clark, PostPress In today's global economy, creatively marketing your business to potential customers can be the difference in winning a contract or waiting (and hoping) for the next customer to come through the door. Marketing in this day and age goes beyond having a company website. Creating a lasting marketing campaign with a return on investment (ROI) is an … [Read more...] about Using Social Media to Promote Your Business
Top 5 Reasons to Fire a Customer
by Brittany Willes, PostPress The customer is always right. We're all familiar with the old adage and rarely think to question its authenticity. Sometimes customers are wrong, and some even create more problems than profit. When customer relationships no longer are mutually beneficial, it's time to let those customers go. So, how do you determine if a customer needs firing? … [Read more...] about Top 5 Reasons to Fire a Customer
Print Influencer: Ralph Nappi
While currently serving as president of the Graphic Arts Show Company (GASC), Ralph Nappi wears many hats within the printing industry. Luckily for Nappi, many of those roles interweave seamlessly with one another. In addition to GASC, Nappi also serves as president of the Graphic Arts Education and Research Foundation (GAERF) and as president of NPES, The Association for … [Read more...] about Print Influencer: Ralph Nappi
Application: Mowing Down the Competition
by Brittany Willes, PostPress Bad Boy Mowers, Batesville, Arizona, has built a reputation for striking and durable products. When it came to marketing those products, Bad Boy decided on a dramatic brochure showcasing the hardy "attitude" for which Bad Boy is known. With the help of The Fontana Group, Southlake, Texas, the final brochure for Bad Boy Mowers is as robust and … [Read more...] about Application: Mowing Down the Competition
Making Print Perform
by Hal Hinderliter, Hal Hinderliter Consulting Services The ability to obtain information from a screen is driving massive changes in how print is purchased and distributed. The effects have been profound, but not all forms of print have been impacted equally. While some types of printing companies have suffered rapid attrition of their client base, others have maintained … [Read more...] about Making Print Perform
Innovative Envelopes for Mail
by Trish Witkowski, Foldfactory.com/Rock the Mailbox White #10 envelopes are the work horse of the mail industry. They're practical, affordable and work well in many cases, but sometimes you just want something different. These days, I spend a lot of time monitoring trends in the mailing industry. I watch mailers large and small looking for ways to shake things up and … [Read more...] about Innovative Envelopes for Mail
GRAPH EXPO 15 on Its Way to Chicago
Embrace technology at GRAPH EXPO 15 from Sept. 13 to 16 at McCormick Place South in Chicago, Illinois. GRAPH EXPO, an all-encompassing commercial printing, publishing, mailing and transactional exposition, is where top executives come to learn, network and make informed purchasing decisions. Over the course of four days, attendees will see the full spectrum of the newest … [Read more...] about GRAPH EXPO 15 on Its Way to Chicago
Association News: BIA
Letter from the chair What makes the world go round? YOU and your business! You are the ONLY customer. Consider this: what is in an association that should matter to you – knowledge, resources, networking, expert advice, one-to-one attention from suppliers and all the details at your fingertips to make sound decisions for your business? Simply, association membership is the … [Read more...] about Association News: BIA