Home Tags 2017 Feb/Mar

Tag: 2017 Feb/Mar

Application: Touchdown! DataGraphic Scores with Super Bowl 50 Invitation

by Lara Copeland, assistant editor, PostPress Football fans around the country observe the National Football League (NFL) Super Bowl each winter by holding and attending parties. Similarly, the NFL commissioner celebrates the Super Bowl by hosting an annual party the Friday before the big game. To celebrate the event's 50th anniversary in 2016, the NFL asked DataGraphic, Brentwood, New York,...

Application: Cuba Libre! – Hera Printing Raises a Glass to the Classic Cocktail

by Laura Copeland, assistant editor, PostPress ¡Por Cuba Libre! Translated to Free Cuba in English, this battle cry characterized the freedom-fighters' spirit during Cuba's crusade for independence from Spain in the late 19th century. According to legend, on a hot day in a post-war Old Havana bar, a soldier raised his mixed drink – a Bacardi rum on ice with...

Application: Lights, Camera, Color! Mohawk’s Newest Guide Impresses with Color and Texture

by Brittany Willes, editor, PostPress As every designer and printer knows, the success of printed communication begins not with the words or images on the page but with the page itself. As asserted by Chris Harrold, vice president and creative director for Mohawk, "Paper is a powerful tool, on par with copy and design in its ability to deliver, enhance...

Association News: BIA

How Can My Company Get Recognized for the Outstanding Work We Produce? You created a great piece for a customer and want to show it off to the rest of the industry, but you don't know where to start. Enter your piece into the Premier Print Awards. The 2017 award competition can be your showcase. Share your postpress success story...

Be a Customer Service Contender: Why Most Customer Service Isn’t as Good as It Could (or Should) Be and What You Can Do About It

by Katie Zabriskie, president, Business Training Works, Inc. Too often, organizations recognize they have a service issue, yet their efforts to address shortcomings fail to solve the problem. In the worst cases, customer service initiatives backfire and motivate people to do less. So, what's going on? Usually, a few things are to blame. Typically, there's an organizational mindset misalignment, a lack...

Diecutting – Keeping the Process Simple

by Nick Crabtree, president, N & J Training, LLC Whether the parts are folding cartons, plastic clamshell covers for electronic products, gaskets, shoe leather, pocket folders or POP displays, the principles of diecutting remain the same. As a colleague of mine once stated, "We are creating nothing more than a giant cookie cutter." This is true, but that simplifies the...

Direct Mail Still Boasts Marketing Advantages

by Melissa Larson, contributing writer, PostPress Pundits have been predicting the death of direct mail as a marketing tool for at least 20 years. It would be swiftly overtaken by targeted electronic blasts, online clickable links and a host of other e-tools, they said. Fancy the idea of mailing a printed piece to a physical address! A statement on the website...

A First Economic Look at the Trump Administration

by Chris Kuehl, managing director, Armada Corporate Intelligence Thus it begins – at least formally. What kind of economic growth does the Trump administration seek? What kind of shape is the economy as he takes over – as compared to what other presidents before him faced? What are the chances his goals will be met, and what are the factors...

Estimating: Know Your Costs to Determine Your Profits

by Mark Porter, president, Dienamic MIS Software, Inc. A good product estimate not only determines the selling price to give to the customer, it also should determine the true costs to produce the product. This is very important because if finishers do not know their costs, how will they know their profits? After all, profit is the reason we are...

Association News: FSEA

FSEA Association News
FSEA Now Offering Printers401K Program FSEA recently has been approved as an official association to offer the Printers401K Program, which has been very successful for many in the graphic arts industry. This is a great opportunity for FSEA members to offer a 401K program at a low cost with a strong track record of returns for company owners and employees....
- Advertisement -
- Advertisement -