by Chris Kuehl, managing director, Armada Corporate Intelligence Thus it begins – at least formally. What kind of economic growth does the Trump administration seek? What kind of shape is the economy as he takes over – as compared to what other presidents before him faced? What are the chances his goals will be met, and what are the factors that will make accomplishing these … [Read more...] about A First Economic Look at the Trump Administration
2017 Feb/Mar
Direct Mail Still Boasts Marketing Advantages
by Melissa Larson, contributing writer, PostPress Pundits have been predicting the death of direct mail as a marketing tool for at least 20 years. It would be swiftly overtaken by targeted electronic blasts, online clickable links and a host of other e-tools, they said. Fancy the idea of mailing a printed piece to a physical address! A statement on the website of the Data … [Read more...] about Direct Mail Still Boasts Marketing Advantages
Diecutting – Keeping the Process Simple
by Nick Crabtree, president, N & J Training, LLC Whether the parts are folding cartons, plastic clamshell covers for electronic products, gaskets, shoe leather, pocket folders or POP displays, the principles of diecutting remain the same. As a colleague of mine once stated, "We are creating nothing more than a giant cookie cutter." This is true, but that simplifies the … [Read more...] about Diecutting – Keeping the Process Simple
Be a Customer Service Contender: Why Most Customer Service Isn’t as Good as It Could (or Should) Be and What You Can Do About It
by Katie Zabriskie, president, Business Training Works, Inc. Too often, organizations recognize they have a service issue, yet their efforts to address shortcomings fail to solve the problem. In the worst cases, customer service initiatives backfire and motivate people to do less. So, what's going on? Usually, a few things are to blame. Typically, there's an organizational … [Read more...] about Be a Customer Service Contender: Why Most Customer Service Isn’t as Good as It Could (or Should) Be and What You Can Do About It
Association News: BIA
How Can My Company Get Recognized for the Outstanding Work We Produce? You created a great piece for a customer and want to show it off to the rest of the industry, but you don't know where to start. Enter your piece into the Premier Print Awards. The 2017 award competition can be your showcase. Share your postpress success story on both a domestic and international stage. … [Read more...] about Association News: BIA
Application: Lights, Camera, Color! Mohawk’s Newest Guide Impresses with Color and Texture
by Brittany Willes, editor, PostPress As every designer and printer knows, the success of printed communication begins not with the words or images on the page but with the page itself. As asserted by Chris Harrold, vice president and creative director for Mohawk, "Paper is a powerful tool, on par with copy and design in its ability to deliver, enhance and create memorable … [Read more...] about Application: Lights, Camera, Color! Mohawk’s Newest Guide Impresses with Color and Texture
Application: Cuba Libre! – Hera Printing Raises a Glass to the Classic Cocktail
by Laura Copeland, assistant editor, PostPress ¡Por Cuba Libre! Translated to Free Cuba in English, this battle cry characterized the freedom-fighters' spirit during Cuba's crusade for independence from Spain in the late 19th century. According to legend, on a hot day in a post-war Old Havana bar, a soldier raised his mixed drink – a Bacardi rum on ice with cola and lime – and … [Read more...] about Application: Cuba Libre! – Hera Printing Raises a Glass to the Classic Cocktail