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      PostPress

      PostPress

      Print Decorating, Binding and Finishing

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        2018 Nov/Dec

        Foiling the Forgers – Hot Stamping Foil Adds Security to Documents

        December 28, 2018

        by Mark Filby
        Security Foiling Limited

        Hot stamping foils have long been used to create stunning visual effects for all types of printed materials, including folding cartons, labels, greeting cards, stationery and much more. And, although foils have been used for many years for security applications, the concerns in the marketplace with counterfeiting of all types of documents have helped spark continued growth in this area.

        Let us look at some of the specific applications for hot stamping foils as it relates to security.

        >> Figure 1.
        >> Figure 2.
        >> Figure 3.
        >> Figure 4.
        >> Figure 5.
        >> Figure 6.
        >> Figure 7.
        >> Figure 8.

        Practical applications of hot stamping foil to add security to documents

        • Transparent foils – used as a lamination to encapsulate data and photographs to provide evidence of tampering; sometimes incorporating UV reflective properties. (identity documents, university certificates, etc.) See Figure 1.
        • Metallic foils – used to protect the substrate against duplication. The high reflectivity and bright shiny finish are much harder to recreate digitally (tax receipts, licenses, work permits, etc.).
        • Holographic foils can create dramatic light diffractive features that change color and appearance, which makes accurate copying or simulation very difficult (tax stamps, checks, bank drafts, etc.). See Figure 2.

        The stamping process “embeds” the feature into the substrate and can create a tactile effect to the image. Foil can be combined with complex embossing dies to personalize the stamped image (as seen above in Figure 2). Foil also can be used as an additional layer of security – integrated and combined with the document to provide a defense against fraudulent alteration or duplication.

        In many instances, the HSF is used as a dramatic visual representation of the customer’s own branding.

        Foiled security image – the authentication challenge

        Adding any type of security feature to a document should always provoke a discussion about authentication: How do you know the feature is genuine? How can you check? What type of checking is practical for this document?

        As with all document security features, hot stamping foils authentication features can have up to three means of authentication.

        • Level One – Visual feature, such as color change, that requires no “tools” to check.
        • Level Two – Features that require the use of tools, such as microtext magnification, screen reveal slides, hidden features revealed by laser pens, etc. See Figure 3.
        • Level Three – Forensic features that require extensive laboratory testing and possible destruction of the document.

        The design of the hot stamping foil security feature must recognize the customer’s needs and how they may use the feature in practical terms. Level One features remain the primary method of validating documents, often due to time constraints in checking documents (concert and sporting event ticketing, requiring quick movement of crowds into the venue). Level One features are almost always combined with Level Two and Three features.

        Higher level authentication methods may only be used when documents are questioned. This allows more time for that document to be checked more thoroughly (typical in border control applications or government investigation bureaus) in a controlled environment. The hot stamping foil feature will be one part of a more thorough document examination and may act as an early detection device of a document being viewed as suspicious.

        Personalizing – adding unique features to hot stamping foil and holograms

        Personalization is a feature that can be added to the hot stamping foil before the stamping process. There is technology available today that can add sequential numbers to the holographic image on the foil roll to add traceability of both the hologram before stamping and the documents after they are stamped. Foil is a perfect material for adding additional personalization and can be authenticated at Levels One and Two.

        • Sequential numbering – can be recorded during document creation and authenticated later by electronic methods. See Figure 4.
        • Halftone images & photographs – strong brand identity. See Figure 5.
        • Text threads – a continuous line of text running through the feature. See Figure 6.
        • Covert information – revealed by back lighting or UV light. See Figure 7.

        These features are more sophisticated and require higher skill levels and equipment to replicate or imitate. They create additional barriers for a counterfeiter.

        On-demand document security

        Hot stamping foil features can be applied in the centralized format common to most print production facilities or in an on-demand environment with unique, easy-to-use desktop solutions. See Figure 8.

        On-demand security is effective in situations that require localized issuing of documents such as tax collection offices, customs authorities, banking, etc. Careful consideration must be given to local support of the document-issuing system to ensure local service levels are maintained.

        The on-demand desktop solutions were first developed almost 30 years ago to address an increasing need for government departments to issue their own documents and validate the issuing process with the security feature – an evolution of the rubber stamp or wax seal. On-demand application of holograms and other hot-stamped security features are there to enhance preprinted document security features and provide higher levels of control over the document creation and issuing processes.

        The desktop hot stamping unit impresses the hologram or hot foil into the surface of the document and makes removal or change of the feature without detection very difficult – particularly useful for forensic document examination where such fraud attempts would be much easier to detect.

        The desktop solution has security access control, and audit trails can be manually or digitally created to record who issues which documents and when. This creates a deterrent for internal fraud and allows document issuing responsibilities to be clearly defined.

        There are strong arguments to adopt this approach where security is paramount:

        • Fully validated documents are not stored in bulk and open to theft or misuse.
        • The security printer does not have to distribute fully validated stock or develop enhanced security in the distribution chain.
        • The customer can control the number of valid documents and when they are issued.
        • Documents without the security feature are invalid.
        • The document creation process can be easily audited (with appropriate controls).

        In many applications customers prefer to add some local content to the security document – ensuring that labor is used locally and supports the local economy. On-demand security gives control over the document issuing process and supports local content demands.

        In summary, hot stamping foils provide a visually attractive, tactile enhancement and very effective authentication feature when thoughtfully integrated into the document. They can be combined with emerging electronic document technologies: near field communications- (NFC) enabled documents can instruct the user in the correct method of validating the document and hot stamped feature using smartphones and bespoke readers. Holographic foils continue to develop dramatic high-resolution features and color change authentication. The future of hot stamping foil in the security market looks very bright indeed.

        Since 1987, Security Foiling Limited (www.securityfoiling.co.uk), based in the United Kingdom, has manufactured the MicroPOISE™ range of hot stamping machines dedicated to the document and plastic card security sector. It has more than 2,500 installations across 105 countries. Its resellers and technical partners offer hot stamping and embossing document security solutions with full design and technical support services. Together it champions the use of hot stamping foil and holograms to defeat the counterfeiter and fraudster and put the document issuer in control.

        Far Out – Ross Printing Takes Cannabis Label to the Next Level

        December 28, 2018

        By Brittany Willes, contributing editor
        PostPress

        “A lot of the time, it comes down to the packaging. We see it all the time with the wine market – once customers have a price point and budget in mind, they often gravitate toward whichever style of label they like best. We’re starting to see that same trend in cannabis retail,” stated Eric Smith, general manager for Ross Printing headquartered in Spokane, Washington.

        With cannabis retail on the rise, it’s little wonder that growers, producers and brand managers would be looking to enhance their shelf appeal with higher-end packaging. This was the case for Artesian Farms, the third largest cultivator of cannabis products in Washington state. Ross Printing is no stranger to creating dynamic packaging for cannabis products and, thus, was a natural choice when it came time for Artesian to update one of its sub-brands: Area 51.

        “The original file art was kind of dated and very much in need of refreshing,” stated Smith. “The company currently doesn’t spend much on its packaging, relying on generic stand-up pouches or jars with a simple full color label to identify it as Area 51 brand. Our goal was to provide them a series of embellishments for ideas and concepts that would make the brand look better and stand out more.”

        Ross Printing took the brand’s original alien head illustration and gave it a much-needed makeover, while keeping true to the initial concept. The overall design of the refreshed packaging is simple – a modest rendering of a spaceship with an oversized green alien head peeking through a window, the Area 51 name overhead in gold lettering and a smattering of silver stars all set against a backdrop of psychedelic colors combine to create an appropriately groovy feel.

        “We wanted to show the customer some over-the-top packaging that included Cast and Cure and spot varnish techniques,” said Smith. Multiple versions of the label were printed on clear, silver and holographic sheets. Some labels had matte or gloss spot techniques applied while others made use of Cast and Cure. “The end goal was to showcase different embellishment techniques and have the customer set a budget based on which designs they liked best while keeping in mind that concepts on the printed label would also be available on stand-up pouches.”

        Ultimately, the label printed using Cast and Cure was considered as offering the most shelf appeal. According to Smith, “Cast and Cure is a unique process, introduced for commercial use in the US in 2005, that is still trying to find its footing in the industry. The Area 51 label, where Cast and Cure is applied to make the spaceship and eyes of the alien holographic, hold a lot of shelf appeal in a retail environment where the packaging is displayed in a well-lit case.”

        “We continue to see the expansion of the Cast and Cure process within the cannabis market,” said Tim Cain, president at Breit Technologies. “The packaging market for cannabis has become more complex, and the desire for embellishments continues to grow. The retail cannabis market experiences the same challenges that face all retail environments: competitive shelf space, product differentiation, communication of product benefits and brand identification.”

        The label sheet was printed two across and four around. Using that one label form, Ross was able to make several flexo plates in order to perform the Cast and Cure embellishment. “We had one file that was printed on our HP Indigo digital printing press. From that one file we had two different images across, four images around, and we had three different sets of plates for different variations. Those images were printed on three different substrates: a clear polypropylene, silver (chrome/metallized) polypropylene and a rainbow holographic PET,” said Smith.

        Two different rolls of Cast and Cure were printed at the same time to demonstrate Ross’ capabilities of having multiple unwinds and rewinds, meaning that one label pattern of Cast and Cure was run on one lane and a different pattern was being run on the other lane resulting in several variations of the label form. “We were basically throwing darts at the wall to see if the customer liked one material, concept or style of embellishments better,” said Smith.

        One of the great benefits to the Cast and Cure process is that it is very easy to change from one pattern to another. By simply changing out the roll the printer can move from ultra-high gloss, to matte, to texture, to several choices of holographic finishes. This quick changeover allows for multiple options to be presented to the customer with reduced time on press to produce comps.

        While the final result is a beautiful Cast and Cure label that appears intricate and over the top, in reality the process is quite simple. “It looks over the top, like a challenging application, but it’s actually a straightforward process,” explained Smith. “Once the labels were printed on the HP Indigo, the embellishments were done on an offline CEI digital finishing press with four flexo units. Our unique capability of having four different materials unwind and rewind, four different materials coming in to four different flexo units, makes it a somewhat simple application.”

        As Smith noted, Ross runs a lot of cold foil in flexo and in digital finishing and considers Cast and Cure to be a similar, simpler process. Despite its apparent simplicity, Cast and Cure is gaining more momentum, especially in the cannabis industry.

        “We’ve had some customers adopt Cast and Cure for their cannabis labels for their more exotic or high-end products,” Smith stated. “We’re hopeful that, as the cannabis industry continues to become more and more saturated – and, therefore, more competitive – the use of Cast and Cure in packaging will continue to grow. Like we see with wine labels, the shelf presence of the packaging will continue to have more importance and value to the consumer’s decision. We see the trend already developing: growers, producers and brand managers are going above and beyond to try to gain that shelf presence and create a nice looking package to support their statement that theirs is a really nice product in comparison to others.”

        DMS Casts a Unique Poster for SweetWater Brewing Company

        December 28, 2018

        by Lara Copeland, contributing editor
        PostPress

        Although its slogan states, “We’re not here for a long time, we’re here for a good time,” SweetWater Brewing Company, based in Atlanta, Georgia, first hit the beer scene more than 20 years ago. The brewery’s most popular beer, 420 Extra Pale Ale, was named the first time it was ever brewed – April 20, 1997. Head brewer Nick Nock describes the beer as the “brew everybody goes to.” This West Coast-style pale ale is recognized by the large rainbow trout featured on many of the company’s labels. The trout is front and center, located behind an interstate sign featuring the beer’s name.

        SweetWater wanted to create a point-of-sale (POS) poster that would show off the look of its 420 Extra Pale Ale and the iconic trout. The company called on Digital Marketing Services (DMS), Inc., Pelham, Alabama – a digital printing company that combines digital printing, graphic design and new embellishment technologies – to help.

        “We were asked to enhance the poster by adding our input for foil and UV varnish placement as a finishing technique,” said David Rula, DMS business development director. “SweetWater needed to produce enough posters for distribution across several regions in the US. The poster was going to be hung in POS locations where it would be more visible and eye-catching to increase customer awareness.”

        Between the SweetWater Brewing Company banner that adorns the top third of the poster and the rainbow trout placed in the front are two fishermen in a canoe, and one appears to be reeling in the trout while the other paddles. These graphics were provided by the client; however, DMS still faced a challenge. “Because the finishing process is digital, we had to use the graphics provided as a base for our own design of the spot channels for laydown of foil and UV varnish,” Rula explained.

        The first step in the process was applying the holographic foil onto the paper stock (McGregor #130 Gloss Cover). “Using the MGI JETvarnish 3DS, we laid down the UV-curable adhesive directly onto the substrate where we wanted the foil to appear,” Rula explained. “Then, at a separate station on the MGI machine, the Crown Roll Leaf seamless holographic foil was applied.” An LED curing station was used to cure the adhesive prior to foil application.

        Once DMS put down the initial UV adhesive and foil, the image was sent to the Konica Minolta C1100 Digital Press for a complete registered CMYK overprint procedure. “The difference between this procedure and a regular print procedure is that the toner is printed over more than just paper substrate,” Rula said. The holographic foil was layered beneath the toner for the blue sky, the trout, the water drops surrounding the fish and the interstate sign. Once the toner was applied, the colors over the foil took on a dull, iridescent look.

        From that point, “we sent the image back through the MGI JETvarnish 3DS for a top layer of gloss UV varnish and UV protectant,” Rula said. Again, an LED curing station was used to completely cure the final layer of varnish and protectant. This process, according to Rula, brings out the full range of effects of the overprinted holographic foil. “Everything now glistens and adds more dimension to the piece,” he concluded. The SweetWater poster included multiple passes on the MGI machine to build up the “embossed look” of the 420 sign – all in perfect registration.

        Masking for the spot channels was a design challenge that the company welcomed. “This is where the creative spirit must play in a fun and free manner, but with the precision to place varnish and foil in the right setting for the maximum effect,” Rula suggested. Skills are put to the test when trying to find the balance between using too much or too little UV varnish. “It’s easy to say, ‘just varnish everything and make it all glisten,’ but in the end that’s too much,” he said. Likewise, the opposite also is true. Using too little UV varnish means the product remains plain and appears as though nothing was done. In addition to using the right amount, it also is key to know where to place the foil and varnish. “This is especially true when working with foil effects, varnish overlay and 3D varnish effects all in one design,” he confirmed.

        Because the entire project – from the UV varnish to the printing – was digital, it did not require setup plates, lengthy test warm-ups of rollers and so forth, which are required for traditional offset. “If a mask is giving us trouble, be it registration or creative, we can easily change it in Adobe Photoshop® or Illustrator®,” Rula added. “In less than 10 minutes, we are running up a new proof to see if registration, foil effects or 3D effects have changed. Even better, we can switch out colors of foil in less than two minutes and be up and running for a new sample test.”

        Customers “flipped” in response to the poster, Rula said. “SweetWater and its clients’ responses to seeing a rainbow trout actually look like a rainbow trout in print for the first time in history was akin to jaws hitting the floor.” In addition, according to Rula, finishing techniques using the embossed look of UV varnish are “awesome,” adding foil is “better” and digital printing is “great!” Putting them together in different combinations “is something that blows just about every customer’s mind away because it finally unlocks ways of creativity never imagined before.”

        In addition to the customers’ praise, the SweetWater 420 poster also was celebrated by the printing industry. It earned a gold award in the Best Use of Digital UV Inkjet Coatings with Foil category in the 2018 Foil & Specialty Effects (FSEA) Gold Leaf Awards.

        “This type of job for SweetWater Brewing Company is a great example of what our new abilities with UV varnish and foil can add,” Rula concluded. “The ability to offer these types of embellishments for our customers has opened up new doors and provided opportunities with higher-level premium customers that we never had in the past.”

        Industry Influencer: Greg Maze

        December 28, 2018

        Greg Maze
        >> Greg Maze, senior brand manager of packaging and retail solutions at Neenah, attributes the company’s longevity to innovation.

        As the senior brand manager of packaging and retail solutions at Neenah, Greg Maze has seen the evolution of paper trends as he has spent the better part of three decades with the 140-year-old paper company.

        Maze credits Neenah’s innovation and its mastery of papermaking to the company’s legacy. Today, the company has diversified its offerings, which Maze oversees, while maintaining an appreciation for the craft. We learn more about Neenah and just how it plans to last another century.

        How has Neenah stood the test of time after more than a century in business?

        Well, I can’t pin it on one thing. I’d say Neenah has done multiple things very, very well over the past century, plus we’ve continued to invest in innovation.

        Most people think of the paper world as white, shiny paper. Neenah has always been an innovator in terms of color, texture and keeping up with the color trends. We spend a lot of time looking at future trends, seeing what’s on the horizon and being proactive to what the consumer is looking for instead of reactive.

        How does Neenah incorporate the creative arts?

        Neenah is really focused on communicating with the creative community. They’re the ones that are working with brand owners and end users and trying to drive the best response. Through color and texture, we try to educate and inspire the creative community on what is available and inspire them to say, “hey, this is what it could look like.”

        The average consumer looking at products on the shelf spends four to eight seconds before making a decision … brands need to attract attention and create awareness really quickly, and studies show you do that through color and texture.

        How has Neenah adapted to new trends in the industry?

        It’s embracing the combination of the digital world and the print collateral world. As businesses are stressed to do things more economically and reach a broader audience – or certainly reach a targeted audience – they can’t always afford to do that via the printed collateral, yet working strictly through digital or social media can be less effective. Embracing the combination of print, digital and social works best to drive more successful results.

        We’ve seen the trends in packaging and wide format, outdoor signage and retail solutions, so that’s where we’re seeing market growth. We’ve been on the forefront and proactive in providing a holistic solution. If you’re a brand owner and you’re doing print collateral, we can help with that. If you’re a brand owner in a retail environment and you’re creating a package, we can do that. If you’re in retail and you need store signage and wall murals, we can do that. So, Neenah presents customers with a complete portfolio of solutions.

        What techniques are used at Neenah?

        Neenah has been manufacturing premium papers for 140 years. We’ve learned that to consistently create high-quality, high-performance products, with color and texture, it requires a combination of traditional craftsmanship, science and artistry. We continue to lean on lessons learned over a century, while embracing new technologies to help advance our product offerings with things such as coatings and seeking ways to provide more sustainable products.

        Are specialty stocks like uncoated paper still a popular choice? Why or why not?

        They remain very popular. As consumers, we see trends come and go, and sometimes what’s old is new again. The new consumer, the young consumer, values authenticity and emotion. Paper helps to create those attributes. The visual and tactical components of
        colors and textures help to create consumer connection and recognition.

        Traditional approaches to communication are trending again. While it remains to be combined with digital experiences, the emotional connection to personal touch is becoming valued more and more.

        What are your predications for the future of paper and for the different segments of the paper industry?

        When it comes to sustainable substrates, paper is the most responsible, renewable resource we have – a far more sustainable choice than petroleum-based products used for items such as cosmetic packaging, gift cards, retail signage and wall graphics. These retail-based needs are where we are seeing future growth. Neenah’s portfolio of products for packaging and retail needs is composed paper-based items that are by far the more sustainable solution for any brand.

        Neenah continues to innovate. Decades ago, paper companies weren’t thinking about packaging and wall graphics. Today we are very much invested in advancing these products and the solutions we can offer brand owners and creative directors. The future of papermakers like Neenah is extremely bright as long as we continue to remain in sync with what consumers are valuing in the brands they choose.

        5 Ways to Improve Company Wellness

        December 28, 2018

        by Liz Stevens, contributing writer
        PostPress

        An increasing number of companies are implementing creative ways to improve their employees’ health and wellness, demonstrating their belief that this also will improve morale and productivity in addition to reducing healthcare costs. Do the homework before offering employees a financial carrot; rules for implementing incentive programs are changing on Jan. 1, 2019.

        1. Incentive programs

        Many employees respond to the offer of an incentive to take better care of themselves. Incentivizing employees to stop smoking, lose weight, eat healthy or develop a regular exercise routine can be done affordably with a reward such as a gift card or a fitness tracker, or can be designed around offering discounts against an employee’s health insurance premium. These programs can be offered directly by an employer or by an insurer or third-party contractor.

        2. Health screenings and flu shots

        Offering health screenings can help employees identify health risks, and providing flu shots is a no-brainer for keeping employees healthy and on the job. These types of programs can be self-administered or carried out by insurers, third-party administrators or wellness providers. Common screenings include simple blood pressure evaluations; osteoporosis screenings via a simple, quick heel scan; lung capacity screenings to detect lung obstruction or restriction due to smoking, disease or environmental factors; biometric screenings that include a seven-minute blood lipid profile measuring six key factors; health risk assessments that return a medical assessment of self-reported risk factors; blood tests to detect prostate cancer vulnerability; and skin cancer exams. The incentives for these activities can range from merely a reward for participating in the screening/testing process to recurring rewards for reaching healthier test results in subsequent screenings.

        3. Fitness challenges and “Biggest Loser”-type contests

        These programs capitalize on competition, a naturally occurring trait found in humans and, especially, among coworkers. In addition to promoting health and wellness, these events are excellent team-building exercises. Some of the possibilities include offering cash prizes for the team that scores the biggest weight loss and even “Biggest Loser” weight loss kits that can be found online; app-based challenges, where employees compete against professional sports trainers and athletes; programs for challenging employees to run, walk or bike for the charity of their choice; and company-sponsored prizes awarded for employee participation in local 5K races.

        4. Onsite health and wellness coaching

        Having a credentialed health and wellness coach at the company can help improve employee physical and mental health, thus reducing employee absenteeism and its related costs. While creating a program to help employees identify and reach health goals, coaching also can help create a happier workplace – with anything from onsite clinics to fitness centers to healthy snacks – that improve morale and serve as recruitment/retention tools. Coaches may bring techniques to enhance employee self-awareness and their sense of accomplishment, thereby reducing stress and burnout. And employees who observe supervisors and management making use of the company’s wellness and coaching options will be more likely to be proactive with their self care, following their leaders’ example. The International Coach Federation, coachfederation.org, offers resources for learning about the benefits of coaching and how to take the first steps to finding a coach.

        5. CPR and first aid training

        Becoming better prepared for workplace emergencies is a key option for any company. Health crises and accidents are facts of life, and arming employees with first aid and other training can be a literal lifesaver. The Occupational Safety and Health Administration (OSHA) requires businesses with no nearby clinic or hospital to provide first aid and CPR training to their employees, but OSHA does not deliver this kind of training. Many organizations, including Red Cross and the American Heart Association, offer workplace safety training that includes courses in first aid, CPR and AED (automated external defibrillator).

        If You Can’t Convince Them, Confuse Them

        December 28, 2018

        by Chris Kuehl, managing director
        Armada Corporate Intelligence

        It often has been remarked there are two things that nobody should ever watch being made – sausage and law. Unfortunately, we have elections every two years and must witness one of these endeavors whether we like it or not. There always is a lot at stake in an election but, at the same time, too much attention can be lavished on the process. How important is politics to the economy and the conduct of business? What influence do the various players have on the business community and/or the consumer? This is sometimes difficult to determine, as it varies with the issue – and some sectors of the economy are affected more than others. Two issues that bear some further examination would be the whole trade war/tariff war situation and the question of overall growth of the economy and how long this growth path can be sustained.

        It helps to clarify a few things as far as the connection between politics and the economy. The media often try to oversimplify complex issues, and this leads to misunderstanding. One of the most common errors made is putting far too much influence in the hands of the president. The reality is that almost all of the power of the executive branch over the economy is indirect. The framers of the US Constitution were universally wealthy businessmen and landowners who were fighting to keep control of that wealth. The government was going to be one dominated by people like themselves – male landowners. They did not want a strong central executive and designed a system without one. The power of the purse was theirs: Congress would have complete control over taxing and spending decisions, and the president had only advisory influence. The presidents also had what Teddy Roosevelt referred to as the “bully pulpit,” as they could use their popularity with the public to put pressure on the legislators.

        Even in the beginning there was a desire to create a national bank that was somehow above the political fray, but it was a century later that the concept of the independent central bank was born. After a series of financial crises, the Federal Reserve was created in 1913, and today the majority of the central banks in the world are independent so they can make the tough decisions regarding monetary policy. The only influence the president has is to appoint members of its board of governors whose terms do not coincide with those of the president or members of Congress. The Senate has the power to approve or reject these presidential choices.

        The bottom line is that the success of the economy in 2018 is due, in part, to the decisions that have been made by Congress as far as spending increases and tax cuts, as well as the decision by the Federal Reserve to lower interest rates to record levels and leave them there. But this activity alone would not have pushed the economy to hit over 3.0% growth in Q2 and Q3 of 2017 and 4.2% growth in Q2 of this year. Both the Fed action and the decisions by the Federal Reserve are incentives for the business community and the consumer. If there is no response to these attempts to stimulate, the economy stalls – regardless of how much government encouragement is tried.

        This economic surge has taken place because the business community elected to expand to meet the demand that was provided by the consumer. It became something of a virtuous circle, with confident consumers buying enough for business to justify expansion and hiring – something that made the consumer that much more confident. If this is the underlying driver of the current period of economic growth, what could happen to slow that growth?

        Assuming the government does not engage in a dramatic slowdown attempt, the threat would have to be directed at consumers – either their attitude or their ability to keep consuming. The government could take steps to stall the economy by hiking taxes or drastically reducing what it spends. This would take place only if there was suddenly a desire to take the debt and deficit seriously. There has been precious little evidence of that, and it will certainly not show up in an election year.

        There are, therefore, three threats that should be taken seriously and contingencies made for in the upcoming year.

        Threat 1: Inflation

        The first and probably most pressing is inflation. By most accounts, this should have been a bigger issue by now. The price has risen on industrial commodities this year, but not as fast or as persistently as had been expected. Oil nearly doubled in price earlier in the year but then leveled off. There was a surge in terms of metal pricing, but that has leveled off a little, as users and producers still are trying to determine what will and will not be included. What we have not seen is wage inflation, although there are some signs that it will manifest by the start of 2019 and maybe even before this year is out. The rate at which wages are rising has reached 2.9% after languishing at between 2.0% and 2.5%. The latest statements by the Fed are basically assuring the business community that current reactions to inflation remain on track. That said, all it would take to push inflation out of control would be some crisis that affects oil or an extension of the trade war that affects metals even more profoundly.

        Threat 2: Politics

        The second threat would be more political and thus even harder to predict. Trump has been unpredictable and is quite capable of sparking some intense reaction. His attacks on Saudi Arabia caused oil prices to jump temporarily, and his threats against cars from Europe and Canada have reverberated through the industry. The trade war with China is becoming a new version of the Cold War, and that can easily spiral into actions that overtake both nations. Given enough time, the US can find other sources for the products imported from China, but that could be several months to a year in development. Some production would shift back to the US – but not all that much, as prices would be too high.

        Threat 3: Labor

        The third threat is a continuation of an old threat but one that gets worse every year: a serious labor shortage in manufacturing, construction, transportation, health care and others. This shortage is worsening as more and more Baby Boomers elect to retire – about 10,000 a day. The US has long been able to address this ongoing labor issue through immigration, but that has become much harder and more controversial. In past years, the US business community would be content with hard-working immigrants just looking for a job, but now the need is for skilled and educated people. They are far harder to attract and keep.

        Every year presents a new set of challenges for anyone in business: The only real constant is change, after all. In a year that politics and elections push to the forefront of people’s attention, it is impossible to ignore the influence. This year, the economy is doing well, but there are warning signs galore that will force companies to plan for less favorable environments.

        Chris Kuehl is managing director of Armada Corporate Intelligence. Founded by Keith Prather and Chris Kuehl in January 2001, Armada began as a competitive intelligence firm, grounded in the discipline of gathering, analyzing and disseminating intelligence. Today, Armada executives function as trusted strategic advisers to business executives, merging fundamental roots in corporate intelligence gathering, economic forecasting and strategy development. Armada focuses on the market forces bearing down on organizations. For more information, visit www.armada-intel.com.

        Wistful Wedding Bells – Haute Papier Invitation Combines Culture and Class

        December 18, 2017

        by Lara Copeland, assistant editor, PostPress

        The greater Washington, D.C., area, a popular international and domestic tourist destination and home to a multitude of historical treasures, is a continually evolving metropolis. Following the flight of the middle class during the last half of the previous century, today’s young professionals have been lured back to the city over the last 10 to 15 years. Enticed by job opportunities, new condos, hip restaurants and 80 miles of dedicated bike lanes, millennials are flocking to this urban center.

        In the midst of this influx, Sarah Meyer Walsh and Erin Miller opened their custom design and letterpress print studio business, Haute Papier. Over a decade ago, the pair adopted their first press, Pearl. Since then, the duo’s products have been offered in big-name retailers, like Anthropologie and Banana Republic, and featured in several publications, such as Martha Stewart and Southern Living. The company draws clients as prominent as The White House, as close as personal friends and everything in between.

        Haute Papier recently designed an invitation suite for a local wedding planner. A combination of gray and copper colors was carefully chosen to reflect the wedding’s locale. “The bride’s family is from Portugal – which was where the wedding was held – so we wanted to pull in lots of little details to get the guests excited to visit for the special day,” Walsh said. “The copper colors and foils were chosen to represent the Portuguese pots that are traditionally used to cook over fire,” she added.

        The suite contains five cards/invitations. A Heidelberg Windmill was used for the foil stamping and letterpress work. The edge of the wedding invitation was beveled and painted a metallic copper. The calligraphy was hand drawn and written by Written Word Calligraphy for the couple’s names, the location of the wedding and a few of the titles on the tops of the cards. The copper calligraphy was foil stamped with Owosso Graphic Arts magnesium dies on foil provided by Infinity Foils and Crown Roll Leaf. The other lettering on the cards was created with letterpress – a process similar to foiling but without the use of heat. “We used polymer plates for the letterpress work,” Walsh noted. “In this process, the ink is applied via a cylinder and rollers that move up and down over the base where the plates are attached, and then the paper is fed through the Windmill via suckers (air).”

        In total, there are six envelopes – gray and copper-colored – within the suite. The largest envelope shape was custom diecut on a Kluge diecutter. The underside of the envelope’s flap features a unique design foil stamped in a metallic copper. Walsh explained how the team designed the pattern “to recall the olive trees and the tiling you see all over the countryside.”

        While the creators admit that they didn’t do anything that hasn’t been done before, “almost everything was custom created for this customer – from the shape we used for the actual envelope flaps to the sizing of each of the pieces,” Walsh elaborated. “We love working with clients to help bring their visions to life like we did with the tiny details of the copper color and the tiles.”

        Though the team didn’t encounter any challenges or issues in the production stage, their “biggest concern was that everything would fit thickness-wise into the custom-made envelope.” Their expertise was on target. The suite not only won a 2017 Foil & Specialty Effects Association (FSEA) Gold Leaf Award for “Most Creative Use of Foil & Embossing – Announcement/Invitation,” it also left their client feeling elated with the detailed work. “It was remarkable to see such a beautiful design come to life,” bride Jeannette Tavares exclaimed. “It is a true representation of the symbolism that inspired the design – the copper reminds me of my grandmother’s pots and the tiles of my father’s town – and it is a tangible item that now hangs in our home.”

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