by Melissa DeDonder, PostPress In the highly competitive world of retail, products need to stand out on the shelves. Breit Technologies, Keystone Paper and Box Company, Inc. and the EGC Group collaborated to produce a holographic package that won a Silver Award in the Best Use of Film Casting (Cast and Cure™) category during the Foil & Specialty Effects Association's … [Read more...] about Application: Cold Foil Combines with Cold Brew in Beverage Packaging
Applications
Application: Mowing Down the Competition
by Brittany Willes, PostPress Bad Boy Mowers, Batesville, Arizona, has built a reputation for striking and durable products. When it came to marketing those products, Bad Boy decided on a dramatic brochure showcasing the hardy "attitude" for which Bad Boy is known. With the help of The Fontana Group, Southlake, Texas, the final brochure for Bad Boy Mowers is as robust and … [Read more...] about Application: Mowing Down the Competition
Innovative Envelopes for Mail
by Trish Witkowski, Foldfactory.com/Rock the Mailbox White #10 envelopes are the work horse of the mail industry. They're practical, affordable and work well in many cases, but sometimes you just want something different. These days, I spend a lot of time monitoring trends in the mailing industry. I watch mailers large and small looking for ways to shake things up and … [Read more...] about Innovative Envelopes for Mail
Application: A Brighter Day for Titleist Packaging
by Brittany Willes, PostPress In 2012, Titleist brand owner Acushnet, along with box manufacturer Curtis Packaging, Sandy Hook, Connecticut, elected to redesign the packaging for the Titleist series of golf balls. Deciding to switch from more traditional foil laminate, Acushnet opted instead to utilize Envirofoil® from Hazen Paper Company, Holyoke, Massachusetts. John … [Read more...] about Application: A Brighter Day for Titleist Packaging
Application: Getting the Edge on Quality
by Brittany Willes, PostPress The phrase "edge staining" likely brings to mind images of bibles and hymnals, their edges gleaming with a metallic gold sheen. However, today's edge staining goes far beyond traditional books. "Edge staining has become more common," stated Rick Jennings, co-owner of Kingsport Book, Inc., Church Hill, Tennessee. "Years ago it was journals, … [Read more...] about Application: Getting the Edge on Quality
Collotype Labels Honors South African Vineyards
by Brittany Willes, PostPress From the Western Cape of South Africa, winemaker Graham Weerts uncorked the limited production Capensis Chardonnay. In order to create packaging as sophisticated as the wine, Capensis partnered with Collotype Labels, Napa, California, the wine and spirit arm of Multi-Color Corporation. Both corporations sought inspiration in the ancient soils, … [Read more...] about Collotype Labels Honors South African Vineyards
Digital Printing Enhances Award-Winner from Innovative Labeling Solutions
by Brittany Willes, PostPress The Terressentia Corporation was founded on the belief that technology dramatically can improve both the quality and taste of its premium spirits. When a unique and innovative label was needed for the company's Winchester Rye Whiskey, Innovative Labeling Solutions (ILS), Hamilton, Ohio, befittingly opted to use digital print technology to … [Read more...] about Digital Printing Enhances Award-Winner from Innovative Labeling Solutions
MPS Helps Video Game Packaging Evolve to the Next Level
by Brittany Willes, PostPress The video game industry has evolved dramatically since iconic plumbers Mario and Luigi first battled their way through the sewers of New York. Just as the games themselves have become more complex and detailed, so have their packaging. When it came to creating the packaging for Evolve, the latest video game from Take-Two Interactive Software, … [Read more...] about MPS Helps Video Game Packaging Evolve to the Next Level
Off the Radar: Creative Mail Ideas
by Trish Witkowski, foldfactory.com I've been studying mail for quite a while now, and I've learned some neat tricks that I wish I had known back in my studio days. Yes, for those who don't know, I'm a designer – a designer with a master's degree in printing. So, my blood runs cmyk, but my soul is all flowy and creative. I was a creative director at a design firm back when … [Read more...] about Off the Radar: Creative Mail Ideas
Application Highlights
DataGraphic Wins Big with its NFL Friday Night Party Mask by Melissa DeDonder, PostPress When a special invitation was needed for the team owners of the National Football League (NFL) – who would be hosting a themed Friday night party prior to Super Bowl Sunday – DataGraphic in Hempstead, New York, was chosen to create the Gold Leaf Award-winning NFL Friday Night Party … [Read more...] about Application Highlights