by Jen Clark When the staff at Holum & Sons Company Inc. set out to build a holiday-themed promotional gift, Richard Holum, president, said the design team started thinking "inside" the box to create a one-of-a-kind candy box that featured two levels of treats for its clients and prospective clients. "We wanted to reach out and get their attention in the most creative … [Read more...] about Holum & Sons’ Holiday Box Earns Industry Accolades
Applications
Collaboration Brings Brian Wonders to Life
by Jen Clark, The Binding Edge Over the course of the last year, Los Angeles, CA-based illustrator Victor Robert took his concept for a new children's book from prototype to reality with the help of a yearbook printer in Minnesota and a pair of Binding Industry Association-member companies. Brian Wonders was created for little storytellers with big imaginations. The book … [Read more...] about Collaboration Brings Brian Wonders to Life
Low-Budget Wonders: Get the Look of Specialty without the Price Tag
by Trish Witkowski, foldfactory.com Everyone loves the specialty folds that I share on my "Fold of the Week" video series – they're so creative! However, I get the same comment over and over when I'm out in the field: "We love all of the ideas you're sharing, but we're never going to get to do any of them. We don't have the budget." Hey, I can relate. I lived the agency … [Read more...] about Low-Budget Wonders: Get the Look of Specialty without the Price Tag
The Secrets behind Award-Winning Projects
by Melissa DeDonder, The Binding Edge What does it take to create an award-winning piece? Four companies share production details, including secrets of success and challenges faced while producing their 2013 BIA Product of Excellence Award-winning pieces. McGraphics manufactures CMT Music Awards' big reveal announcements When the Country Music Television (CMT) … [Read more...] about The Secrets behind Award-Winning Projects
Casebound Lessons: Learning from the Leaders
by Jen Clark, The Binding Edge Creativity ruled the day for three companies that took casebinding projects to new heights. Designers at a Missouri company used a collage of photos to showcase Chicago in a promotional piece that included casing for seven CDs, while craftsmen at an Arizona bindery turned out a new and innovative presentation product for a Canadian client. In … [Read more...] about Casebound Lessons: Learning from the Leaders
Application Highlights
by Staff Three companies take loose leaf applications to new creative heights by working with complex topics, difficult materials and unique customer requests. Pittsburgh Binding Brings Conversation to the Pharmacy Counter When a high-end point of purchase display was needed for the pharmacy counter, Pittsburgh Binding, Inc., Pittsburgh, PA, assisted in creating the Abreva - … [Read more...] about Application Highlights
Travel & Tourism Industry Incorporates Intricate Folding
by: Melissa DeDonder According to the U.S. Travel Association, tourism is a $704.4 billion industry. While leisure travelers and meeting planners benefit from having so many destinations to choose from, Convention & Visitors Bureaus (CVBs) face fierce competition as they try to earn those elusive travel dollars. CVBs are constantly searching for creative ways to showcase … [Read more...] about Travel & Tourism Industry Incorporates Intricate Folding