By Jeff Peterson, editor-in-chief, PostPress Poor Richard’s Press (PRP), a commercial printer in San Luis Obispo, California, has provided printing services in Northern California for over 75 years. Over the past several years, PRP’s clients have been asking about additional services, including special finishes and embellishments. With this in mind, the company recently … [Read more...] about Creative Toolkit Shows Off Finishing Services
August/September 2023
Business is About Results, Not Excuses
By Ed Rigsbee, CAE, CSP and president of Rigsbee Research Why do some people seem to have the desirable ability to get things done – to get results – while others seem to continually spin their wheels? I believe that the results-getters have three common qualities or traits: great self-talk, great alliances and great ability. The complexity of these three traits is part … [Read more...] about Business is About Results, Not Excuses
Company Creates Business Card Too Beautiful for the Rolodex
By Liz Stevens, writer, PostPress On Line Bindery, Richmond, California, earned the gold for Best Use of Foil/Embossing – Business Card/Stationery in the 30th Annual FSEA Gold Leaf Awards with the design and production of an outstanding business card. On Line’s triplex mounted card with foil and laser cutting was created with a three-layer card, with laser cut text in the top … [Read more...] about Company Creates Business Card Too Beautiful for the Rolodex
Couple Says ‘I Do’ to Custom, Luxury Wedding Invitations
By Erin La Row, editor, PostPress A wedding invitation is a first glimpse at a couple’s wedding day. It sets the tone for the ceremony before guests ever arrive. Alexia Vondrachek and the team at Prettiest Pixel, located in Shawnee, Kansas, design and produce luxury wedding stationery. The company takes classic, luxury invitations and adds a modern element. Each design is as … [Read more...] about Couple Says ‘I Do’ to Custom, Luxury Wedding Invitations
Embellished Direct Mail Marketing Creates Sensory Experience
By Julie Shaffer, senior vice president, content and programs, WhatTheyThink/ Association for PRINT Technologies Brands add embellishments to printed products to make them stand out and to grab the consumer’s attention. Studies show that people will look at a branded product with enhancements, such as foil, 50% longer than without such enhancements. Brands put this to work for … [Read more...] about Embellished Direct Mail Marketing Creates Sensory Experience
Selling and Marketing Digital Embellishments
By Jeff Peterson, editor-in-chief, PostPress Digital embellishments are a growing segment of the total print embellishment industry. What has been interesting to see is that the growth has had little impact on most other embellishment techniques, such as hot and cold foil or screen spot UV coatings. Many of the digital applications have been on new projects for which, in the … [Read more...] about Selling and Marketing Digital Embellishments
Football Frenzy: Putting the ‘Wow’ Factor in Season Tickets
By Erin La Row, editor, PostPress Fall is here and that means the start of football season – a busy time for the team at Consolidated Printing, Inc., a division of FineLine Technologies, located in Van Buren, Arkansas. Consolidated Printing, also referred to as CPI, is a full-service commercial printer specializing in producing event tickets. The company has served … [Read more...] about Football Frenzy: Putting the ‘Wow’ Factor in Season Tickets
FSEA and Members Focusing Heavily on Sustainability Strategies
By Jeff Peterson, editor-in-chief, PostPress, and FSEA executive director It’s apparent over the last several years that the focus on sustainability, especially as it relates to packaging, is not going away. Brand owners and consumers are asking questions on what is recyclable or repulpable and what is not. Folding cartons and labels containing metallic decoration have … [Read more...] about FSEA and Members Focusing Heavily on Sustainability Strategies
When It Comes to Folding/Gluing, Efficiency is Key
Compiled by Erin La Row, editor, PostPress The automated folding/gluing process helps producers save time and money transforming flat, printed items into cartons and boxes. But as labor challenges continue across industries, finding skilled folding/gluing operators is tough for many companies. PostPress talked with Kevin Koplin, director of operations with American … [Read more...] about When It Comes to Folding/Gluing, Efficiency is Key
Industry Influencer: George White
George White can make the case for greeting cards in today’s digital world. The greeting card industry veteran has witnessed industry changes over the years to include e-cards, m-cards and social media, but what hasn’t changed is the strong need for more authentic, lasting connections. That’s where greeting cards shine. Sixty-five percent of consumers agree that receiving cards … [Read more...] about Industry Influencer: George White