Press release submitted on behalf of PACK EXPO The packaging and processing community came together this week for perhaps the most important PACK EXPO Las Vegas in its history, according to show producer PMMI, The Association for Packaging and Processing Technologies. Nearly 32,000 attendees, the most in the show’s history, actively engaged with more than 2,300 exhibitors … [Read more...] about Record-Breaking PACK EXPO Las Vegas Exceeds Expectations
Enews October 2023
Business is About Results, Not Excuses
By Ed Rigsbee, CAE, CSP and president of Rigsbee Research Why do some people seem to have the desirable ability to get things done – to get results – while others seem to continually spin their wheels? I believe that the results-getters have three common qualities or traits: great self-talk, great alliances and great ability. The complexity of these three traits is part … [Read more...] about Business is About Results, Not Excuses
Company Creates Business Card Too Beautiful for the Rolodex
By Liz Stevens, writer, PostPress On Line Bindery, Richmond, California, earned the gold for Best Use of Foil/Embossing – Business Card/Stationery in the 30th Annual FSEA Gold Leaf Awards with the design and production of an outstanding business card. On Line’s triplex mounted card with foil and laser cutting was created with a three-layer card, with laser cut text in the top … [Read more...] about Company Creates Business Card Too Beautiful for the Rolodex
Embellished Direct Mail Marketing Creates Sensory Experience
By Julie Shaffer, senior vice president, content and programs, WhatTheyThink/ Association for PRINT Technologies Brands add embellishments to printed products to make them stand out and to grab the consumer’s attention. Studies show that people will look at a branded product with enhancements, such as foil, 50% longer than without such enhancements. Brands put this to work for … [Read more...] about Embellished Direct Mail Marketing Creates Sensory Experience
Industry Influencer: George White
George White can make the case for greeting cards in today’s digital world. The greeting card industry veteran has witnessed industry changes over the years to include e-cards, m-cards and social media, but what hasn’t changed is the strong need for more authentic, lasting connections. That’s where greeting cards shine. Sixty-five percent of consumers agree that receiving cards … [Read more...] about Industry Influencer: George White
Leasing Equipment – Buyer Beware
By David Spiel, Spiel Associates, Inc. When a printer or finisher is considering new equipment and sits down with a supplier and a leasing agent, how does the finisher know who is on his side and who is looking out for his best interest – or even knows what the “best interest” is? Consider this: An honest machinery dealer will not oversell a customer on equipment, especially … [Read more...] about Leasing Equipment – Buyer Beware