By Joanne Gore, president and chief strategist, Joanne Gore Communications As marketers strive to cut through digital clutter, print finishing providers and suppliers have found themselves uniquely positioned at the intersection of creativity and technology. Digital embellishments are transforming the world of print, opening new opportunities for marketers, brands and, most … [Read more...] about Marketing Print Embellishments: Strategies to Amplify the Impact
Sales & Marketing
Elite Box Boyz: Serious Business, Serious Fun
By Dianna Brodine, vice president, editorial, PostPress In the spring of 2024, two new personalities emerged on the print finishing scene: Stevie Varnish and Brycie Boxes. Those in the industry may know them as Steven Roberts, president, and Bryce Poremba, sales executive, of Elite Print Finishing (EPF), Burlington, North Carolina. Focused on print and packaging solutions, … [Read more...] about Elite Box Boyz: Serious Business, Serious Fun
Maximizing Website Impact on Sales Funnel, Recruiting Processes
By Sara Melefsky, digital marketing director, WayPoint Marketing Communications Regardless of what type of business, a website should bring in and convert prospective customers and attract new employees. In a world where nearly everything is going digital, a website is more critical than ever. It acts as the hub for all marketing and communications efforts, so it needs to … [Read more...] about Maximizing Website Impact on Sales Funnel, Recruiting Processes
Finding & Keeping Good Salespeople, Part 2
By David M. Fellman This is the second part in a two-part series. Part one, in the May/June 2022 issue of PostPress, focused on hiring salespeople. Part two focuses on retention. Having (hopefully) found yourself a good salesperson, how do you keep that person with you? It’s pretty simple, really. First and foremost, you make sure your expectations and your salesperson’s … [Read more...] about Finding & Keeping Good Salespeople, Part 2
Recruiting the Next-Generation Workforce
By Brittany Willes, editor, PostPress Prior to the coronavirus pandemic, one of the key issues facing leadership across nearly every industry was that of recruiting and retaining the next generation of employees. For the print finishing and binding industry, workforce development is especially crucial as the older generation – often with decades of specialized knowledge and … [Read more...] about Recruiting the Next-Generation Workforce
Are Your Profits in a Bind? Samples Sell Capabilities
by Deborah Corn, Intergalactic Ambassador to the Printerverse PrintMediaCentr Earlier this year, I was invited to present a keynote at the FSEA Binding Summit, which was held the day before the 2019 Odyssey Expo in Atlanta, Georgia. Now, sometimes when I am asked to speak, I scratch my head because I am just not sure what I could offer that would be a fair exchange in value … [Read more...] about Are Your Profits in a Bind? Samples Sell Capabilities
Turning Problems into Positives
by Mark Porter, Dienamic MIS Software Inc. As the old saying goes, "When life gives you lemons, make lemonade." Software helps document and record problems and provides several benefits that actually can turn problems around to strengthen relationships with customers, vendors and employees, as well as improves operating procedures. Providing employees easy entry of … [Read more...] about Turning Problems into Positives
Leveraging Print to Complement eMarketing Omni-Channel Strategies for Profitability
Article courtesy of Canon Solutions America and NAPCO A Print Service Provider (PSP) must modernize and analyze diversified channels such as database management, email, web to print, website development and hosting, wide format, social media, industrial print and new technologies such as AR, VR, QR and video. When a PSP can integrate one or more of these technologies with … [Read more...] about Leveraging Print to Complement eMarketing Omni-Channel Strategies for Profitability
Two Little Words That Can Make or Break a Customer Relationship
by Joanne Gore, director of marketing, Avanti Systems As children, we're taught that it's good manners to say "thank you." In fact, we say thank you all the time: when we're given a gift, when a favor is done for us, when we're provided assistance or simply when someone passes the salt. But, how often do we say thank you in business beyond the sale? Consider these … [Read more...] about Two Little Words That Can Make or Break a Customer Relationship
Finishing First: Changing Mindsets to Ensure Greater ROI
by Lance Martin, vice president of national accounts, MBO America One of the things that end users can do for themselves is to think about finishing first. The printing part of the process is undeniably sexy – the vivid colors are beautiful and watching the print process is just cool – but as finishers like to say, you can't sell a roll or a sheet until you actually do … [Read more...] about Finishing First: Changing Mindsets to Ensure Greater ROI