APTech and FSEA Introduce Amplify, an Event to Launch in 2022

Three-day event will bring together key players in the print finishing value chain, from designers and creative agencies to specialty effects technicians, print finishers and decorators, mailers and more.

The Association for PRINT Technologies (APTech), based in Franklin, Tennessee, and the Foil & Specialty Effects Association (FSEA), headquartered in Topeka, Kansas, are delighted to announce their collaboration on a new in-person event, Amplify, an exhibition and educational program spotlighting the print finishing value chain. The immersive three-day experience will take place June 14-16, 2022, in the heart of the print, graphic arts and print finishing industry at the Minneapolis Convention Center.

Both associations welcome print and packaging designers, commercial printers, print finishers, binders, mailers and creatives to connect with the equipment manufacturers and suppliers to those industries. From the exhibit hall to the educational program and beyond, attendees will network with all the key players in the finishing cycle, learn best practices, discover emerging technologies and hear real-world success stories.

Other association partners who will be supporting Amplify include AICC, the Independent Packaging Association, and RadTech, the Association for UV&EB Technology.

Amplify will feature an interactive learning experience through technology demonstrations, product spotlights, and classroom educational experiences. Exhibitors and educational programs will cover processes that include metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, perfect and mechanical binding, folding, and direct mail machinery and software.

Jeff Peterson, executive director of FSEA, commented: “After more than a year of virtual interactions and events, we’re proud to announce the launch of Amplify. This will undoubtedly become the event for those involved with finishing, embellishments, and other postpress processes. Amplify will connect and inspire all – from design to the final finished product.”

Kevin Abergel, senior vice president, sales and marketing at MGI Digital Technology, said he looks forward to Amplify, stating, “Finally, someone decided to connect all the different levels in the print finishing ecosystem, with manufacturers, designers, and brands working together and learning from one another.” He continued: “It’s community-building rather than just another tradeshow about selling machines. Amplify will be the new standard-bearer for what tradeshows can be in the future.”

“I am truly excited about the opportunity the new Amplify event and conference will provide. It will be an excellent way for printers, finishers and designers to gain critical insights into the everchanging and evolving world of digital print, digital finishing and techniques for designing with these new possibilities,” said Myron Werner, director of sales-packaging and print at KURZ Transfer Products. “With COVID slowing us all down, this event will allow many to explore these new processes ‘hands on’ during the Technology Center demonstrations and discover new techniques to deliver designs to the market faster than ever. These evolving technologies are providing new concepts and opportunities never possible before and it’s time to see them all under one platform in one place. Amplify fits the need.”

“Print and packaging designers strive to catch the eye of the consumer, and commercial printers need their customers’ printed products to excel,” said Thayer Long, president of APTech. “Amplify will be the venue to showcase the accomplishments, best practices, and innovation happening in the print finishing industry.”

Attendee registration for Amplify will launch in early 2022. Those interested in becoming a sponsor or exhibitor should email [email protected].

To learn more about Amplify, visit amplifyprint.org or email [email protected].