Steven Schnoll, Schnoll Media Consulting The following article was derived from the recent publishing of “Transforming Direct Mail with Print Embellishments,” a white paper commissioned by the Foil & Specialty Effects Association (FSEA). Historically, one of the great attributes of printed pieces is the ability to engage the attention of those who receive them. … [Read more...] about Embellishments and Direct Mail Equal Success
Business Strategy
Leasing Equipment – Buyer Beware
By David Spiel, Spiel Associates, Inc. When a printer or finisher is considering new equipment and sits down with a supplier and a leasing agent, how does the finisher know who is on his side and who is looking out for his best interest – or even knows what the “best interest” is? Consider this: An honest machinery dealer will not oversell a customer on equipment, especially … [Read more...] about Leasing Equipment – Buyer Beware
Extreme Branding – Innovating a More Personal Future
By Christine Yardley, Print Panther It’s hard to imagine a post-pandemic world, but history proves innovation and creativity prevail during times of crisis. The print industry is no exception to this. From direct mail to packaging, the future has changed. Tactile, meaningful and impactful print will be a clear winner coming out of a digitally saturated period of history. We … [Read more...] about Extreme Branding – Innovating a More Personal Future
Packaging Embellishments: Set Your Cannabis Company Up for Success
By Kim Guarnaccia, owner, Huzzah Marketing, LLC As more states legalize the use of marijuana, new cannabis customers will be making their first visit to a dispensary to buy cannabis-related products. This can be a daunting experience, but cannabis packaging with a dependable, premium look can help consumers feel more at ease. One element that symbolizes value and permanence is … [Read more...] about Packaging Embellishments: Set Your Cannabis Company Up for Success
Utilizing Digital Printing for Greater Brand Awareness
By Hadar Peled Vaissman, independent creative consultant The development of digital print is reminiscent of the advent of the modern airbrush: Suddenly there was a new technology for releasing ink onto paper. It was easy to learn and use, and it quickly became popular. With this new tool, a whole new art form started, taking photorealism and photo retouching to a completely … [Read more...] about Utilizing Digital Printing for Greater Brand Awareness
Don’t Forget to Finish It!
By Mark DiMattei, manager, Keypoint Intelligence – InfoTrends Virtually every printed document requires some type of finishing. Finishing documents with cutting, folding, binding and other methods is crucial to the production of any application. The expanding array of digital printing methods has changed the nature of finishing from large-scale devices focused on offset … [Read more...] about Don’t Forget to Finish It!
The Intersection of Volume and Profit
By David M. Fellman, consultant Is it better to be bigger – in terms of sales volume – or more profitable? It’s a serious question. Sure, the most likely answer is both, but that’s not the normal state of affairs in the printing industry. Yes, there are large and highly profitable companies in every segment of the printing industry – from those that print on paper, those that … [Read more...] about The Intersection of Volume and Profit
Lifecycle Management: An Integral Part of Maintaining Bindery Equipment
By Dan Denue, vice president, operations, Muller Martini Bindery equipment represents a significant capital investment. And, to ensure its long-term productivity, these assets must be continually nurtured and maintained, from installation to decommissioning. The most effective, results-driven approach is through lifecycle management (LCM). Every machine has a lifecycle – a … [Read more...] about Lifecycle Management: An Integral Part of Maintaining Bindery Equipment
CARES Act Provides Relief to Print Finishers
By Michael J. Devereux II, CPA, CMP, Mueller Prost On March 27, 2020, the Coronavirus Aid, Relief and Economic Security (CARES) Act – the largest relief package ever passed by Congress almost three times over – was signed into law, thereby ushering in a host of new lending and tax provisions available to print finishers. The CARES Act made several taxpayer-favorable changes … [Read more...] about CARES Act Provides Relief to Print Finishers
The 5 Myths of Business Strategy
By Rich Horwath, CEO, Strategic Thinking Institute Consider some of the most popular myths: Lightning never strikes the same place twice (it does). There is no gravity in space (there is… just less). Pigeons blow up if fed uncooked rice (they don’t). Which myths or half-truths have permeated your organization, and what effect have they had on your business? … [Read more...] about The 5 Myths of Business Strategy