The United States Postal Service is providing a two-percent discount on mailing costs for direct mail pieces that include special effects and texture/tactile treatments. The special promotion runs March 1 through Aug. 31, 2016. The Tactile, Sensory & Interactive Mailpiece Engagement promotion leverages some of the latest technological advances within the print industry to encourage sensory engagement. These elements include special visual effects, sound, scent, texture/tactile treatments and even taste. In addition, interactive mailpiece features, such as pop-ups and infinite folds, qualify for the special discount.
This is an incredible opportunity for companies providing foil stamping, embossing and specialty coatings services. The FSEA encourages its members to discuss this special promotion with customers and prospects. For large direct mailers, the postage discount can help cover the cost of the special treatment on a postcard or other mailing piece.
The requirements and specific details for this promotion can be found at ribbs.usps.gov/mailingpromotions.