APTech’s Sales Master Class Program Debuts May 19

The Association for PRINT Technologies (APTech), Reston, Virginia, has announced that registration is open for its new master class, “Master the Art of Selling.” The second course in APTech’s new-for-2021 Master Class series, the six-week course is a high-impact sales coaching program for companies and professionals in the printing industry who need to learn or refresh their sales performance and expertise. The class begins May 19, 2021, and runs through June 23 with one live session per week. Participants also can opt to include customized one-on-one sales coaching to complement the virtual class sessions.

“Master the Art of Selling” includes weekly live classes and coaching option with Leslie Groene, president of Groene Consulting. Groene’s roots are in the printing industry in Southern California, and she consults with leading companies across the country in diverse industries with sales teams that may be underperforming, missing top-line revenue or other goals, and need to strengthen their skill sets.

The six-week master class covers everything sales teams should fully master to create a powerful, collaborative and successful sales operation:

  • Week 1 – Goal Setting and Building Your Success Plan
  • Week 2 – Adapting Your Selling Style
  • Week 3 – Relationship Selling
  • Week 4 – Prospecting Planning and Execution
  • Week 5 – Overcoming Objections and Closing
  • Week 6 – Selling Tools and How to Effectively Use Them

Each session is interactive, with plenty of opportunity for live discussion and answers to questions. This course’s target audience includes commercial printers, manufacturers, suppliers and service providers. Attendees will leave this course with an actionable knowledge base, the right skill sets and an understanding of the goals that they should be working towards for each area of the sales organization.

The one-on-one sales coaching opportunity allows the sales rep to focus on identifying key accounts, creating account strategies and developing effective selling cycles. Groene anchors the sessions to the participant’s most important current opportunities. She builds their disciplines, skill sets and knowledge in whatever sequence will have the greatest impact for that individual. She will equip each individual with the skills to deal with complex environments, demanding customers and high-value opportunities. The six coaching sessions will be conducted at mutually agreed-upon scheduled times and last 30-minutes each.

APTech President Thayer Long said APTech is delighted to provide this opportunity for print businesses to experience the benefits that Groene’s expert coaching can bring to their sales operations and, ultimately, to their bottom lines. APTech encourages companies to invite their leadership and anyone involved in the sales process to attend this course, which is essential for any organization that wants to maximize its sales operations.

Groene said this course will build a foundation that will help salespeople understand their sales goals, perform better and master the right skill sets for their job.

The registration fee is $399 for APTech members and $499 for nonmembers for the full six-week master class. A discount also is available for multiple class seats for people from the same company. Email Julie Shaffer at jshaffer@aptech.org about this offer.

The one-on-one, private individual sales coaching opportunity offers six private coaching sessions via online interface, along with the class, and is available for members at $999 (master class + coaching) and $1,249 for nonmembers (master class + coaching).

For more information and to register for the “Master the Art of Selling,” visit www.bigmarker.com/series/aptech-master-art-of-selling/series_summit.