By Hallie Forcinio, writer, PostPress Holiday greeting cards are flooding the mail despite supply chain difficulties, postage costs and the expectation that delivery times may not be much better than in 2020. About three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting, according to a fact sheet from the … [Read more...] about Special Effects Help Spur Greeting Card Sales
Industry Trends
Working Through the Bindery – From the Pandemic and Supply Chain to Paper Stocks and Adhesives
By Liz Stevens, writer, PostPress PostPress recently spoke with four experts to catch up on recent events and developments in the binding and adhesive areas of the industry. We asked Chris Eckhart, Eckhart & Co. Inc.; Mitch Holsborg, C&C Bindery & Packaging; Matt Cassidy, BC Adhesives; and Paul Steinke, Standard Finishing, to share how their businesses have changed … [Read more...] about Working Through the Bindery – From the Pandemic and Supply Chain to Paper Stocks and Adhesives
Embellishments and Direct Mail Equal Success
Steven Schnoll, Schnoll Media Consulting The following article was derived from the recent publishing of “Transforming Direct Mail with Print Embellishments,” a white paper commissioned by the Foil & Specialty Effects Association (FSEA). Historically, one of the great attributes of printed pieces is the ability to engage the attention of those who receive them. … [Read more...] about Embellishments and Direct Mail Equal Success
Leasing Equipment – Buyer Beware
By David Spiel, Spiel Associates, Inc. When a printer or finisher is considering new equipment and sits down with a supplier and a leasing agent, how does the finisher know who is on his side and who is looking out for his best interest – or even knows what the “best interest” is? Consider this: An honest machinery dealer will not oversell a customer on equipment, especially … [Read more...] about Leasing Equipment – Buyer Beware
Women Making Their Mark in Finishing
By Hallie Forcinio, writer, PostPress Like most businesses today, print finishing companies are having a hard time hiring entry-level (and above) workers. There are no easy answers to attracting and retaining talent, but one option is to encourage women, especially young women, to apply for positions in this traditionally male-dominated field. In interviews with PostPress, a … [Read more...] about Women Making Their Mark in Finishing
Extreme Branding – Innovating a More Personal Future
By Christine Yardley, Print Panther It’s hard to imagine a post-pandemic world, but history proves innovation and creativity prevail during times of crisis. The print industry is no exception to this. From direct mail to packaging, the future has changed. Tactile, meaningful and impactful print will be a clear winner coming out of a digitally saturated period of history. We … [Read more...] about Extreme Branding – Innovating a More Personal Future
Packaging Embellishments: Set Your Cannabis Company Up for Success
By Kim Guarnaccia, owner, Huzzah Marketing, LLC As more states legalize the use of marijuana, new cannabis customers will be making their first visit to a dispensary to buy cannabis-related products. This can be a daunting experience, but cannabis packaging with a dependable, premium look can help consumers feel more at ease. One element that symbolizes value and permanence is … [Read more...] about Packaging Embellishments: Set Your Cannabis Company Up for Success
Utilizing Digital Printing for Greater Brand Awareness
By Hadar Peled Vaissman, independent creative consultant The development of digital print is reminiscent of the advent of the modern airbrush: Suddenly there was a new technology for releasing ink onto paper. It was easy to learn and use, and it quickly became popular. With this new tool, a whole new art form started, taking photorealism and photo retouching to a completely … [Read more...] about Utilizing Digital Printing for Greater Brand Awareness
Diecutters Go High-Tech
by Hallie Forcinio, writer, PostPress Like virtually every other postpress operation, diecutting is becoming more automated and connected. Advanced features on flat platen diecutters reduce makeready time and ensure consistent running speed. “We have identified connectivity, digitalization, automation and sustainability as the cornerstones of packaging production now and in … [Read more...] about Diecutters Go High-Tech
Embellishments on Folding Cartons: Continued Growth and Opportunities
By Hallie Forcinio, writer, PostPress Driven by the global focus on sustainability and virtually limitless decorating and finishing possibilities, the folding carton market is forecast to grow to nearly $150 billion by 2024 (a $40 billion growth over 2018). Rising volumes are expected across all market segments, with food and beverage continuing to dominate. Another strong … [Read more...] about Embellishments on Folding Cartons: Continued Growth and Opportunities