By Brittany Willes, editor, PostPress “There is an increased need for printed educational materials,” remarked Marko Leiviskä, graphic packaging designer for Metsä Board, Espoo, Finland. “The younger generation of designers is focusing more on electronic media formats. Printing and converting is a world of its own where designers can have a greater role in creating something … [Read more...] about Art and Paperboard – Metsä Board Showcases Specialty Techniques
Foil Stamping
Elegant Packaging for “Breaking Bad” Remembrance
By Lara Copeland, contributing writer, PostPress What do a motorcycle club and a premier print consultancy and production firm have in common? They were both founded by the talented and creative David Drucker. In addition to orchestrating motorcycle rides to honor veterans and POWs, and delivering two pieces of steel from the World Trade Center to the Marine Museum in … [Read more...] about Elegant Packaging for “Breaking Bad” Remembrance
All Wrapped Up – Tru-Cut Christmas Box Creates Holiday Magic
By Brittany Willes, editor, PostPress “It’s a yearly tradition at Tru-Cut to do an end-of-year promotional piece that we can give to our customers,” remarked Sales Manager Andy Archuleta. “It’s something that we all get excited about because it gives us a chance to really show off our talents.” In 2019, the company decided to go all out on its end-of-year piece, wanting to … [Read more...] about All Wrapped Up – Tru-Cut Christmas Box Creates Holiday Magic
Celebrating in Style – SpongeBob Turns 20
By Brittany Willes, editor, PostPress “Who lives in a pineapple under the sea?” – SpongeBob SquarePants Theme Song Few people could hear the iconic opening line to one of Nickelodeon’s most well-known shows and not immediately feel the urge to shout “SpongeBob SquarePants!” while singing along with rest of the song. First aired in 1997, the show boasts an impressive record as … [Read more...] about Celebrating in Style – SpongeBob Turns 20
Foil Innovation Catches the Eye for Added Value Brand Packaging
By Lara Copeland, contributing editor PostPress The visual appearance of a package is critically important to a product’s success and lasting shelf appeal. The packaging itself offers the brand owner the last opportunity to convey important messaging to discerning consumers and influence their purchase. Through the use of special effects beyond printing, the look of the … [Read more...] about Foil Innovation Catches the Eye for Added Value Brand Packaging
Elevating Magazine Covers with Embellishments
by Katy Ibsen, managing editor PostPress First impressions mean a lot, especially for print magazines and catalogs. A cover image carries significant responsibility, capturing enough of a reader’s attention to be picked up. Iconic artwork isn’t going away, but many publications now are incorporating texture and specialty effects on covers for added impact. “Neurological … [Read more...] about Elevating Magazine Covers with Embellishments
Brausse Group’s 1050SFi Foil Stamper and Diecutter
by Lara Copeland, contributing editor PostPress Brausse Group, a member of the Bobst Group since 2012 and headquartered in Vancouver, Canada, provides machinery that now incorporates proven group technology, delivering an excellent product at an affordable price. With over 30 years of experience in design and manufacturing of its diecutting and folder-gluer machines, the … [Read more...] about Brausse Group’s 1050SFi Foil Stamper and Diecutter
Foiling the Forgers – Hot Stamping Foil Adds Security to Documents
by Mark Filby Security Foiling Limited Hot stamping foils have long been used to create stunning visual effects for all types of printed materials, including folding cartons, labels, greeting cards, stationery and much more. And, although foils have been used for many years for security applications, the concerns in the marketplace with counterfeiting of all types of … [Read more...] about Foiling the Forgers – Hot Stamping Foil Adds Security to Documents
Well-Executed Makeready Can Be a Game Changer
by Greg Faddis, direct sales professional, UEI® Group Companies Improving the makeready component of a job can make a big impact to the bottom line. It is often an overlooked cost center that when materials, processes and tools are improved, profit is generated. From the obvious benefit of an excellent foil-stamped or embossed job to the efficiencies and cost savings … [Read more...] about Well-Executed Makeready Can Be a Game Changer
Digital Foil Technology Opens New Doors
by Melissa Larson, contributing writer, PostPress Eye-catching metallic effects are among the latest beneficiaries of the digital post-print revolution. Digital inkjet technologies with raised varnishes and foils, as well as laminating processes (foil sleeking), are being used for a variety of specialty print applications. The usual digital benefits – easy artwork, no … [Read more...] about Digital Foil Technology Opens New Doors